If your paid advertising budget has felt less effective over the past two years, you are not imagining it. The cost of buying attention on the major platforms has been rising steadily — and the trend is not reversing. Meta’s average CPM — the cost to reach 1,000 people — has risen approximately 20% year...Read More

Most businesses choose their marketing channels based on familiarity, not data. They run Facebook ads because they have always run Facebook ads. They go to trade shows because they went last year. They invest in LinkedIn because someone told them it is where B2B buyers are. What they rarely do is look at the actual...Read More