If the demographic cliff we’re experiencing is teaching us anything, it’s this: to truly increase enrollment, higher education should be targeting adult learners, those who are already in the workforce, rather than targeting the dwindling pool of recent and upcoming high school grads. There are tens of millions of adult Americans – including 36.8 million...Read More

More and more recent high school grads, and adult learners alike are choosing trade and vocational school over college. In fact, last year alone trade-based program enrollments grew by an estimated 16%.[1] Here’s Why… 69% of students say colleges charge too much for an undergrad degree.[1] The cost of an undergrad degree has risen 158%...Read More

From the failed and delayed 24-25 FAFSA launch in the spring, to the successful and early 25-26 FAFSA launch in the fall… From encouraging overall college enrollment growth numbers, to a title wave of college budget cuts and closures… From the promise of student loan debt forgiveness, to the courts mostly thwarting the idea… From...Read More

Picture this. It’s 1985, the stock market is roaring, the economy is growing at a robust pace, and over the past ten years, college enrollments have increased by over 1 million students.[1] Traditional higher education, and its outcomes for students are on a roll. With this in mind, you’re tasked with heading off to the...Read More

Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or less…...Read More

Institutions of higher education and students seeking federal financial aid can finally breathe a sigh of relief. After last year’s widely panned FAFSA debacle, this year’s FAFSA has finally launched. And, according to the agency, it has launched “early.” The 2025–26 FAFSA was released on November 21, 2024, 10 days earlier than the original goal...Read More

Here Are The Stats, And How Your Trade School CanBoost Enrollments They’re no longer called Gen-Z. With the recent wave of young people getting into the trades, this generation is now referred to as “the toolbelt generation.” And the statistics behind this big shift in education and employment goalsare nothing short of astonishing.[1] 78% of...Read More

We’re running out of kids… And colleges could soon be running out of students. Beginning with the class of 2025, and progressing into at least 2029, experts have predicted we will experience a 15% decline in the number of high school graduates. As you likely already know, this is called the demographic cliff. And because...Read More

Have a look at these numbers…[1] 158%: The cost of traditional, public college has risen over 150% in just the last 20 years. 65%: Only 64.6% of students graduated college within six years. 50%: Half of a traditional college student’s study-time is in general education, not their “career” major or focus. 33%: One in three companies have dropped degree...Read More

The “toolbelt generation” is upon us. Get this… A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into blue collar work, according to a recent Harris Poll. Further, the poll showed that a majority of all Americans (72%) say they’ve noticed that young adults are highly interested in pursuing careers...Read More