Not long ago, short-form video was considered a Gen Z novelty. A TikTok trend. Something for influencers and entertainment brands, not serious businesses trying to drive revenue. That perception is now officially outdated. Short-form video — content under 60 seconds on platforms like TikTok, Instagram Reels, and YouTube Shorts — has become the dominant format...Read More

The expectations placed on marketing teams keep climbing. The budgets, largely, do not. That is the central tension revealed in Gartner’s 2025 CMO Spend Survey — and it is a tension that marketing leaders across industries are navigating right now. Marketing budgets remain effectively flat at 7.7% of company revenue in 2025, unchanged from the...Read More

Higher education has evolved. What was once a “brick-and-mortar” ticket to a great job, has now become something different. Far different. You see, as the landscape of higher education continues to transform, 2026 is shaping up to be a pivotal year for online college learning. Already, online education has become a central pillar of academic...Read More

Ask any Zoomer and they’ll tell you, “I’ve heard trade school is the place to be, not college.” Sounds odd, but it didn’t used to be this way. You see, for decades the dominant message to/from young people was clear… Go to a four-year college, earn a bachelor’s degree, and success will follow. But as...Read More

The statistics don’t lie. Earning a degree fully online has become more popular than ever. Here are the top early stats for 2026 that all primarily online institutions should be paying attention to… Crossing a Quarter: 25% of all college enrollees attend class fully online.[1] Borders Aren’t Boundaries: More than 1.6 million “out of state”...Read More

Last year both posed challenges and presented opportunities in higher education. We, the writers at Conversion Media Group, did our very best to present each one to you. We hope you took advantage of all the opportunities and were fortunate enough to avoid all the challenges. Of course, this year, we’ll continue to keep abreast...Read More

Everyone in higher education knows the story of Jones International University. Way back in 1993, it became the very first fully online, regionally accredited university. By the early 2000s, the school began offering fully online bachelor’s, master’s and even doctoral programs. But, as it turned, the school was well ahead of its time and woefully...Read More

The average cost differential between online college and in-person, traditional brick-and-mortar college is startling. New information from the Education Data Initiative makes it clear… even as its popularity grows, online college remains more affordable![1] Numbers to Know $509: The average cost per credit hour for an online bachelor’s program. $791: The average cost per credit...Read More

This is it. The demographic cliff is upon us. The high school class of 2025 will be, according to most experts, the largest graduating class in US history… Followed by fewer and fewer class sizes for years and years to come. Essentially, we’re running out of 18 year olds, and there are not enough younger...Read More

It’s Halloween season. And ghosts are beginning to appear everywhere… including ghost students. No, not college co-eds dressed up in their scariest outfits for a night out with friends, but scammers who enroll in college just to defraud your institution (and the student loan system) out of millions. Yes, millions. It’s a problem that’s been...Read More