Category

Enrollment
The 12 Major Differences Between Call Centers & US-Based, EDU-Focused Lead Gen Contact Centers
Can I speak with your supervisor? This may be one of the most often asked questions a call center representative will hear. But this question may hardly ever be asked of an Edu-focused, US-based contact center agentā€¦ And Hereā€™s Why Call CentersUS-Based Edu Lead Gen Contact CentersPrimarily contact leads by telephone onlyContact qualified leads by...
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Looking to Boost Enrollments with Adult Learners? Do These Eight Thingsā€¦
There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, theyā€™ve never completed their degree or career-training program. Thatā€™s 36 million people who, at one point, committed to furthering their educationā€¦ But for one reason or another, they couldnā€™t finish. Now, this doesnā€™t mean...
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Woops! NSCRC Makes Big Enrollment Reporting Blunder
Fall enrollment numbers for the 2023-2024 academic year were brutal. Absolutely brutal. According to its October report, the National Student Clearinghouse Research Center said first year student enrollments plummeted by 5% over the previous yearā€¦ The largest annual drop in new freshmen enrollees since the pandemic. As you know, many colleges and universities rely on...
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Huge Numbers of Adults Want to Enroll in Collegeā€¦ So, Whatā€™s Stopping Them?
If the demographic cliff weā€™re experiencing is teaching us anything, itā€™s this: to truly increase enrollment, higher education should be targeting adult learners, those who are already in the workforce, rather than targeting the dwindling pool of recent and upcoming high school grads. There are tens of millions of adult Americans ā€“ including 36.8 million...
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12 Statistics That Show Why Students Are Choosing Career-Based Educations Over Traditional College
More and more recent high school grads, and adult learners alike are choosing trade and vocational school over college. In fact, last year alone trade-based program enrollments grew by an estimated 16%.[1] Hereā€™s Whyā€¦ 69% of students say colleges charge too much for an undergrad degree.[1] The cost of an undergrad degree has risen 158%...
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Higher Education, A Year in Review
From the failed and delayed 24-25 FAFSA launch in the spring, to the successful and early 25-26 FAFSA launch in the fallā€¦ From encouraging overall college enrollment growth numbers, to a title wave of college budget cuts and closuresā€¦ From the promise of student loan debt forgiveness, to the courts mostly thwarting the ideaā€¦ From...
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Survey Says: The Most Valuable Educations Areā€¦
Picture this. Itā€™s 1985, the stock market is roaring, the economy is growing at a robust pace, and over the past ten years, college enrollments have increased by over 1 million students.[1] Traditional higher education, and its outcomes for students are on a roll. With this in mind, youā€™re tasked with heading off to the...
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Off Target: The Rising Costs, Massive Waste and Missed Opportunities in The EDU Marketing Space
Up to $10 per piece! Thatā€™s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or lessā€¦...
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FAFSA Launched Early
Institutions of higher education and students seeking federal financial aid can finally breathe a sigh of relief. After last yearā€™s widely panned FAFSA debacle, this yearā€™s FAFSA has finally launched. And, according to the agency, it has launched ā€œearly.ā€ The 2025ā€“26 FAFSA was released on November 21, 2024, 10 days earlier than the original goal...
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Here Are The Stats, And How Your Trade School Can Boost Enrollments
Here Are The Stats, And How Your Trade School CanBoost Enrollments Theyā€™re no longer called Gen-Z. With the recent wave of young people getting into the trades, this generation is now referred to as ā€œthe toolbelt generation.ā€ And the statistics behind this big shift in education and employment goalsare nothing short of astonishing.[1] 78% of...
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