Category

College Lead Generation
The 6 Trends Vocational Educators Should Keep Their Eyes On
Perhaps now more than ever, students of all ages, including adults, are looking for an education that can lead directly to a good jobā€¦ without having to amass gigantic student loan debt. Because of this clear trend, career educators, trade schools and tech academies are having field day. Today, only about 25% of American adults...
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[1] best paying trade jobs - Google Search [2] 25 Highest Paying Trade School Jobs for 2025 & Their Career Outlook | Research.com
647,000,000 page results. Thatā€™s what Google produces when you search ā€œbest paying trade jobs.ā€ [1]Thatā€™s an enormous number of results. But who would search ā€œbest paying trade jobsā€? People who are looking to get into the trades, of course! This is why your school should seriously consider adding the 18 programs that lead to the...
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Are Colleges Subsidizing Brick and Mortar Classes with Fees from Online Learners?
It wasnā€™t long ago that almost every prospective college student ā€œknewā€ that earning a college degree online was probably far cheaper than earning one in person. This, not only because of the higher costs associated with living on campus or commuting to one dailyā€¦ But because credit hours were assumed to be cheaper to earn...
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What Does the Education Department Layoffs Mean for Higher Ed?
For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. Itā€™s been Elon Muskā€™s goal to reduce waste by as much as $1 trillion. Now, while some DOGE cuts are probably warranted, others may not be. Time will tell. But regardless...
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25 Degree/Certification Programs: Your School Should Offerā€¦
Because Adult Learners Want Them! There are a number of reasons why adults choose to enroll in post-secondary degree programs. But perhaps the top reason they enroll, especially online, is the ability to continue working while striving towards a better paying job once they graduate. However, as you also know, there are a number of...
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Misguided Regulatory Scheme Thatā€™s Burdened Career and Technical Educatorsā€¦ Reversed!
Just before leaving office, the Biden administrations released two new ā€œinformation collectionsā€ that required both state and local providers of career and technical educations to meet additional reporting requirements. Under the Carl D. Perkins Career and Technical Education Act of 2006, the move was seen by many in the CTE space as burdensome and unnecessary, while...
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Why Your Trade School Should Consider Marketing its Programs To ā€œOlderā€ Adults
Over the past ten years or so, more and more recent high school grads have forgone college and, instead, have enrolled in a trade program. Of course, if you operate either a trade school or a college, you may know why. Much of todayā€™s ā€œyouthā€ sees college as an expensive, time consuming and non-guaranteed way...
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The 12 Major Differences Between Call Centers & US-Based, EDU-Focused Lead Gen Contact Centers
Can I speak with your supervisor? This may be one of the most often asked questions a call center representative will hear. But this question may hardly ever be asked of an Edu-focused, US-based contact center agentā€¦ And Hereā€™s Why Call CentersUS-Based Edu Lead Gen Contact CentersPrimarily contact leads by telephone onlyContact qualified leads by...
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Looking to Boost Enrollments with Adult Learners? Do These Eight Thingsā€¦
There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, theyā€™ve never completed their degree or career-training program. Thatā€™s 36 million people who, at one point, committed to furthering their educationā€¦ But for one reason or another, they couldnā€™t finish. Now, this doesnā€™t mean...
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Huge Numbers of Adults Want to Enroll in Collegeā€¦ So, Whatā€™s Stopping Them?
If the demographic cliff weā€™re experiencing is teaching us anything, itā€™s this: to truly increase enrollment, higher education should be targeting adult learners, those who are already in the workforce, rather than targeting the dwindling pool of recent and upcoming high school grads. There are tens of millions of adult Americans ā€“ including 36.8 million...
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