Category

College Lead Generation
Why Using a Contact Center to Generate Edu Leads Could Boost Enrollments
New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely to decline… which could lead to catastrophe. In fact, catastrophes are already happening. This year alone, it’s estimated that one college or university is closing down, every week.[1] Now, there are a...
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Could These Degree Offerings Be the Next Revenue Boon For Online Colleges and Universities?
691 million. That’s the number of Google search results for the various versions of “online degree in ai.” 691 million! Considering the first bachelor’s degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. It’s especially astounding considering the “online” aspect of the Google search...
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Graduate Degree Program Enrollment May Tumble Unless…
For over a decade, graduate degree programs have been a cash cow for colleges and universities. Between 2010 and 2021, overall enrollments in graduate school programs grew by a robust 9%; this, as undergrad enrollment plummeted 15%.[1] But even though graduate program enrollments have been quite strong, and have been a godsend for struggling institutions,...
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More FAFSA Headaches Coming Our Way
Check out these headlines. “Experts Fear ‘Catastrophic’ College Declines Thanks to Botched FAFSA Rollout”– US News & World Report[1] “FAFSA glitches and delays leave students, states, institutions in limbo” – The Washington Post[2] “What the heck is happening with college financial aid this year?” – CNN[3] “FAFSA applications drop by 40% as U.S. struggles to fix botched...
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Countercyclical Demand… Will College Enrollments Soon Rebound?
In 1992, political strategist James Carville famously quipped, “it’s the economy, stupid,” to prove a political point that Americans are more concerned about their wallets than just about any other issue. And he was right. At the time, our economy was just emerging from recession, leaving many households struggling to pay bills as unemployment reached...
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The Most Popular College Degrees… And Why Your School Should Be Offering Them Fully Online!
Only about 7% of US colleges are considered “primarily online” institutions. Yet, 42% of college students over the age of 30 are pursuing a fully online education. This means there is huge opportunity for primarily online colleges to grow; if they offer the programs that students are really looking for. Historical data from the National...
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Nearly One a Week… That’s How Many Colleges Are Closing Down
Research from EY Pantheon shows that nearly 10% of all four-year colleges and universities are in serious financial peril.[1] Further, the Hechinger Report says that, already this year, one college or university per week says it will either close or merge.[2] This, up from two per month last year; a doubling. Clearly, higher education is...
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Get Ready Now… The “Enrollment Cliff” May Be Coming Sooner Than We Thought
Back in April, we, Conversion Media Group published an eye-opening article titled “Data Show Big Opportunities for Fully Online Colleges” (available HERE). In that article, we highlighted how some online colleges may be faring quite well right now (and potentially into the future), despite the fact that we are expecting a large decline in America’s...
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