Category

College Lead Generation
Analyze Your Marketing Data Constantly… Because It May Reveal Micro Trends
Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...
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The Semester is Almost Over… Target Your Online Classes Immediately to This Demo
There are over 3 billion page results for the following Google query: Can college students take online classes from another school? 3 billion page results! Meaning college students may be interested, or are very interested in fact, in taking your online courses, while still enrolled in their current college. But can they? Are they even...
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The Gigantic Pool of Prospective Online College Students That Nobody’s Talking About
In 2010, 70% of high school seniors went on to enroll in college. By 2014, that number dropped to 66%… And now, only about 62% of them enroll.[1] The numbers are grim, for sure. But it gets worse. See, besides the smaller percentage of high schoolers matriculating into college, the size of the high school...
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The 6 Trends Vocational Educators Should Keep Their Eyes On
Perhaps now more than ever, students of all ages, including adults, are looking for an education that can lead directly to a good job… without having to amass gigantic student loan debt. Because of this clear trend, career educators, trade schools and tech academies are having field day. Today, only about 25% of American adults...
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[1] best paying trade jobs - Google Search [2] 25 Highest Paying Trade School Jobs for 2025 & Their Career Outlook | Research.com
647,000,000 page results. That’s what Google produces when you search “best paying trade jobs.” [1]That’s an enormous number of results. But who would search “best paying trade jobs”? People who are looking to get into the trades, of course! This is why your school should seriously consider adding the 18 programs that lead to the...
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Are Colleges Subsidizing Brick and Mortar Classes with Fees from Online Learners?
It wasn’t long ago that almost every prospective college student “knew” that earning a college degree online was probably far cheaper than earning one in person. This, not only because of the higher costs associated with living on campus or commuting to one daily… But because credit hours were assumed to be cheaper to earn...
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What Does the Education Department Layoffs Mean for Higher Ed?
For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. It’s been Elon Musk’s goal to reduce waste by as much as $1 trillion. Now, while some DOGE cuts are probably warranted, others may not be. Time will tell. But regardless...
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25 Degree/Certification Programs: Your School Should Offer…
Because Adult Learners Want Them! There are a number of reasons why adults choose to enroll in post-secondary degree programs. But perhaps the top reason they enroll, especially online, is the ability to continue working while striving towards a better paying job once they graduate. However, as you also know, there are a number of...
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Misguided Regulatory Scheme That’s Burdened Career and Technical Educators… Reversed!
Just before leaving office, the Biden administrations released two new “information collections” that required both state and local providers of career and technical educations to meet additional reporting requirements. Under the Carl D. Perkins Career and Technical Education Act of 2006, the move was seen by many in the CTE space as burdensome and unnecessary, while...
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Why Your Trade School Should Consider Marketing its Programs To “Older” Adults
Over the past ten years or so, more and more recent high school grads have forgone college and, instead, have enrolled in a trade program. Of course, if you operate either a trade school or a college, you may know why. Much of today’s “youth” sees college as an expensive, time consuming and non-guaranteed way...
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