The numbers donât lie. The US population has grown by nearly 20 million people over the past decade. Yet even as our population grows, the percentage of high school seniors who enroll in college is at a ten year low.[1] Last year, just 61.8% of recent high school grads enrolled in college, compared to 66%...Read More
Only about 7% of US colleges are considered âprimarily onlineâ institutions. Yet, 42% of college students over the age of 30 are pursuing a fully online education. This means there is huge opportunity for primarily online colleges to grow; if they offer the programs that students are really looking for. Historical data from the National...Read More
Back in April, we, Conversion Media Group published an eye-opening article titled âData Show Big Opportunities for Fully Online Collegesâ (available HERE). In that article, we highlighted how some online colleges may be faring quite well right now (and potentially into the future), despite the fact that we are expecting a large decline in Americaâs...Read More
Enrolling new college students, either on campus or online, isnât as âeasyâ as it used to be. In fact, for the most part, overall college enrollments have been on a decade long decline. And, as Pew Research notes, those declines have resulted in roughly 1 million fewer students in the system since peak enrollment in...Read More
Are better days finally ahead for four-year college enrollments? New data seems to indicate, well⊠Maybe. According to the National Student Clearinghouse Research Center, undergraduate college enrollment for spring 2024 grew by 359,000 students, or 2.5% over the previous spring. This marks the first time enrollments have grown in consecutive semesters since the pandemic.Read More
Itâs no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse says two-year, trade-based program enrollment increased by 16% last year.Read More
Times have changed. Many of todayâs students want a different kind of experience in college than their parents had. Sure, the on-campus âlifestyleâ with football games and parties is still desired by many, but weâve been witnessing a huge shift in the priorities of potential college enrollees⊠And that shift can be seen in both...Read More
More students mean more revenue. And chances are, you could use more students, and more revenue. So, if youâre looking to fill more seats or to create a waiting list, the following 7 marketing tips could help you achieve those goalsâŠRead More
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