Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1] For many professionals in higher ed, the results were quite obvious. Students who pursue (and complete) a “traditional” bachelor’s degree program generally have much better jobs-related outcomes than those who do not.Read More

No matter what business or vertical you operate in, you know the importance of digital marketing.Read More

Every business needs more customers to grow. This is perhaps no more apparent than in the business of higher education. Since most students are not lifetime “customers”, it’s of utmost importance for schools to continue to fill their pipeline with new prospects.Read More

Any school, offering any programs, can only increase their enrollments in one of two ways, and there will likely never be a third way. You can either reenroll old students, or enroll new, first timers.Read More

A recent study from the Educational Data Initiative (EDI) has revealed some alarming facts about college students. Up to 32.9% of undergraduate students do not complete their degrees, with nearly a quarter of first-year students at four-year institutions dropping out within their first 12 months.Read More

When it comes to digital marketing, video is king. Today, more than 40% of all US internet users watch online videos, every day. What’s more, 53% of the key 18-34 demographic for higher education consumes internet video content, every day.Read More

The world is constantly changing, and so are the needs and desires of today’s prospective career-college/CTE students. And because of these changes, it’s important for your institution to pay close attention to what’s going on…Read More

Can you believe we’re in Q4 already? The year is flying by. But there’s no better time to look forward to 2024 than, well, immediately. You see, most businesses (the forward-thinking ones) have already started their budgeting and marketing plans for at least Q1 of next year. And if you want to stay competitive, you...Read More

The gap is widening. Today, a whopping 60% of undergrad students enrolled in institutions of traditional higher education identify as femaleRead More

The numbers are striking. Four million fewer teenagers enrolled in college last year than did in 2012.[1] This, even as the population of US teenagers has grown over the past decade.Read More