The facts are startling. This year alone, nearly $600 billion will be spent on digital advertising. And by 2032, just 8 short years from now, that figure is expected to surpass $1.25 trillion.Read More
Every business has its challenges, and higher education is no exception. This has become especially true for “traditional” institutions of higher ed. In fact, over the past few years, maintaining, and expanding enrollment at four-year institutions has become the challenge..Read More
Not all contact centers are created equally. Some are located offshore, some only operate as customer service arms of businesses, while others have no specialty at all… And few are proficient at generating new leads at the rate you need.Read More
You may have seen it. Hundreds of thousands, perhaps a million or more of us certainly did. Episode 326 of South Park. It was a “special” episode highlighting the desperate need for skilled labor in the US workforce. It premiered on October 27. The special went something like this: The town’s “educated” professionals cannot perform...Read More
2023 was a great year for lead generation and conversions. Many CMG clients, especially those in higher education, saw fantastic lead generation and conversion results, and an increase in new student enrollments. But while 2023 was a good year, Conversion Media Group partners may very well expect to 2024 to be just as good… or...Read More
Earlier this year, Georgetown University’s Center on Education and the Workforce (CEW) released a research report on the benefits of a higher education.[1] For many professionals in higher ed, the results were quite obvious. Students who pursue (and complete) a “traditional” bachelor’s degree program generally have much better jobs-related outcomes than those who do not.Read More
Every business needs more customers to grow. This is perhaps no more apparent than in the business of higher education. Since most students are not lifetime “customers”, it’s of utmost importance for schools to continue to fill their pipeline with new prospects.Read More
Any school, offering any programs, can only increase their enrollments in one of two ways, and there will likely never be a third way. You can either reenroll old students, or enroll new, first timers.Read More
A recent study from the Educational Data Initiative (EDI) has revealed some alarming facts about college students. Up to 32.9% of undergraduate students do not complete their degrees, with nearly a quarter of first-year students at four-year institutions dropping out within their first 12 months.Read More
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