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Lead Gen
Back in March, we, Conversion Media Group wrote you a piece titled, “What does the Education Department layoffs mean for higher Ed?” In it, we said, “For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. “It’s been Elon Musk’s goal...
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The Most Popular Online Degree Programs… And Why Your School Should Offer Them
Jim Delligatti was doing what everyone else was doing… and he was getting the pants beat off him as a result. You see, back in 1967, Delligatti, a Pittsburgh-based McDonald’s franchise owner had to stick to the corporate script. Make small hamburgers, sell small hamburgers. But he was losing customers to a sandwich shop down...
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Over the past couple of semesters, we’ve been experiencing somewhat of a resurgence in college enrollments; albeit small, but a resurgence, nonetheless. You see, this past spring semester alone, higher education has seen total secondary enrollments grow by 3.2% over spring 2024… Community colleges saw 5.4% enrollment growth, with bachelor’s and associate degree programs growing...
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The ultimate goal of educators is to give students the knowledge base they need to land a good paying job. And in today’s jobs market, that knowledge base is changing. You see, it wasn’t that long ago that employers, nearly every good employer, demanded their job candidates have a four-year college degree to even be...
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The “Troubles” For Traditional Institutions of Higher Education Continue
We recently shared some statistics on Spring 2025 college enrollment with you in an article titled “Spring 2025 College Enrollment Stats… The Bad, The Good, The Great, and The Opportunity.” In it, we noted how total secondary enrollments actually grew by 3.2% this spring over spring 2024, with community colleges seeing the largest growth (5.4%)....
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An Astonishing Percentage of US Adults Now Say… “Trade School is The Ideal Post High School Path”
Ideas and ideals about higher education have changed drastically over the years. It used to be understood that the best pathway to a great paying job after high school was four-year college. That’s no longer the case! According to a new poll from HR Dive, a remarkable percentage of US Adults believe trade school is...
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Trade and Career-Based Schools… There’s Enormous Demand, But You Still Need “This”
In early May, we wrote you an article titled “Growth in Trade School Enrollment is Expected to Double,” saying that if you operate a trade school or career-based college, you’ve likely been seeing a great uptick in enrollments over the past few years. Because the industry has been, well, on fire. In that article we...
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29,312 Students Enrolled in This Program… Make Sure Your Online College Teaches it!
Today’s prospective college students are very practical. They understand the costs associated with earning a college degree, they’re looking for an education that can lead almost immediately to a good paying job… and they’re willing to pay for it. And this may be one of the main factors of why one degree program in particular...
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As an institution of higher education, you know the best information about your current and prospective students, especially their true feelings, doesn’t come from hypotheticals or assumptions… It comes directly from college students themselves. Today, CMG will share the recent survey results from Inside Higher Ed[1] that offers you that very information. Information you can...
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These Are the “Difference Maker” Majors That Prospective Students Are Looking For
Yes, college enrollment, especially for recently graduated high school students, has been trending down. But even with the demographic cliff upon us, there is an increasing interest in at least five degree types that now have prospective students, especially recent high school grads, really considering enrolling in college. What’s better, if you offer these programs...
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