Today’s prospective college students are very practical. They understand the costs associated with earning a college degree, they’re looking for an education that can lead almost immediately to a good paying job… and they’re willing to pay for it. And this may be one of the main factors of why one degree program in particular...Read More

As an institution of higher education, you know the best information about your current and prospective students, especially their true feelings, doesn’t come from hypotheticals or assumptions… It comes directly from college students themselves. Today, CMG will share the recent survey results from Inside Higher Ed[1] that offers you that very information. Information you can...Read More

Yes, college enrollment, especially for recently graduated high school students, has been trending down. But even with the demographic cliff upon us, there is an increasing interest in at least five degree types that now have prospective students, especially recent high school grads, really considering enrolling in college. What’s better, if you offer these programs...Read More

If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of Americans who are already in the workforce… Adult learners. And, of course, targeting this demographic has been widely successful for many online institutions (especially those we partner with) as adult learners are...Read More

If you operate a trade school or career-based college, you’ve likely been seeing a great uptick in enrollments over the past few years. The industry has been, well, on fire. Now, there are a great number of reasons why enrollment have been on a strong uptick, but perhaps the simplest explanation of the new data...Read More

Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...Read More

647,000,000 page results. That’s what Google produces when you search “best paying trade jobs.” [1]That’s an enormous number of results. But who would search “best paying trade jobs”? People who are looking to get into the trades, of course! This is why your school should seriously consider adding the 18 programs that lead to the...Read More

There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never completed their degree or career-training program. That’s 36 million people who, at one point, committed to furthering their education… But for one reason or another, they couldn’t finish. Now, this doesn’t mean...Read More

Fall enrollment numbers for the 2023-2024 academic year were brutal. Absolutely brutal. According to its October report, the National Student Clearinghouse Research Center said first year student enrollments plummeted by 5% over the previous year… The largest annual drop in new freshmen enrollees since the pandemic. As you know, many colleges and universities rely on...Read More

If the demographic cliff we’re experiencing is teaching us anything, it’s this: to truly increase enrollment, higher education should be targeting adult learners, those who are already in the workforce, rather than targeting the dwindling pool of recent and upcoming high school grads. There are tens of millions of adult Americans – including 36.8 million...Read More