Back in March, we, Conversion Media Group wrote you a piece titled, “What does the Education Department layoffs mean for higher Ed?” In it, we said, “For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. “It’s been Elon Musk’s goal...Read More

Jim Delligatti was doing what everyone else was doing… and he was getting the pants beat off him as a result. You see, back in 1967, Delligatti, a Pittsburgh-based McDonald’s franchise owner had to stick to the corporate script. Make small hamburgers, sell small hamburgers. But he was losing customers to a sandwich shop down...Read More

College enrollment numbers for Fall 2025 have been good. Early estimates show 19.57 million undergrads are ready to hit the books: up about 290,000 students from the Fall of 2024. Now, new data from the National College Attainment Network (NCAN) show Free Applications for Federal Student Aid (FAFSA) for the high school class of 2025...Read More

For years, traditional higher education (colleges/universities) have enjoyed a massive “early investment” advantage over trade and career-based schools. Namely, the 529 savings plan. These plans, created decades ago by Section 529 of the IRS code, are “tax-advantaged” savings accounts that allow parents to contribute money to their kids’ college funds, beginning on the day of...Read More

The times they are a-changin’. It wasn’t that long ago, the 1990’s to be exact, when one out of every ten college students wanted to become a teacher.[1] Today, that percentage has been sliced in half.[2] Of course, like any degree program, there are times of high demand, and times of low demand. Today, we’ll...Read More

The ultimate goal of educators is to give students the knowledge base they need to land a good paying job. And in today’s jobs market, that knowledge base is changing. You see, it wasn’t that long ago that employers, nearly every good employer, demanded their job candidates have a four-year college degree to even be...Read More

We recently shared some statistics on Spring 2025 college enrollment with you in an article titled “Spring 2025 College Enrollment Stats… The Bad, The Good, The Great, and The Opportunity.” In it, we noted how total secondary enrollments actually grew by 3.2% this spring over spring 2024, with community colleges seeing the largest growth (5.4%)....Read More

Ideas and ideals about higher education have changed drastically over the years. It used to be understood that the best pathway to a great paying job after high school was four-year college. That’s no longer the case! According to a new poll from HR Dive, a remarkable percentage of US Adults believe trade school is...Read More

In early May, we wrote you an article titled “Growth in Trade School Enrollment is Expected to Double,” saying that if you operate a trade school or career-based college, you’ve likely been seeing a great uptick in enrollments over the past few years. Because the industry has been, well, on fire. In that article we...Read More

Today’s prospective college students are very practical. They understand the costs associated with earning a college degree, they’re looking for an education that can lead almost immediately to a good paying job… and they’re willing to pay for it. And this may be one of the main factors of why one degree program in particular...Read More