Tag

Customer Engagement
Growth in Trade School Enrollment is… Expected to Double!
If you operate a trade school or career-based college, you’ve likely been seeing a great uptick in enrollments over the past few years. The industry has been, well, on fire. Now, there are a great number of reasons why enrollment have been on a strong uptick, but perhaps the simplest explanation of the new data...
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Analyze Your Marketing Data Constantly… Because It May Reveal Micro Trends
Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...
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The 6 Trends Vocational Educators Should Keep Their Eyes On
Perhaps now more than ever, students of all ages, including adults, are looking for an education that can lead directly to a good job… without having to amass gigantic student loan debt. Because of this clear trend, career educators, trade schools and tech academies are having field day. Today, only about 25% of American adults...
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25 Degree/Certification Programs: Your School Should Offer…
Because Adult Learners Want Them! There are a number of reasons why adults choose to enroll in post-secondary degree programs. But perhaps the top reason they enroll, especially online, is the ability to continue working while striving towards a better paying job once they graduate. However, as you also know, there are a number of...
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Misguided Regulatory Scheme That’s Burdened Career and Technical Educators… Reversed!
Just before leaving office, the Biden administrations released two new “information collections” that required both state and local providers of career and technical educations to meet additional reporting requirements. Under the Carl D. Perkins Career and Technical Education Act of 2006, the move was seen by many in the CTE space as burdensome and unnecessary, while...
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The 12 Major Differences Between Call Centers & US-Based, EDU-Focused Lead Gen Contact Centers
Can I speak with your supervisor? This may be one of the most often asked questions a call center representative will hear. But this question may hardly ever be asked of an Edu-focused, US-based contact center agent… And Here’s Why Call CentersUS-Based Edu Lead Gen Contact CentersPrimarily contact leads by telephone onlyContact qualified leads by...
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Looking to Boost Enrollments with Adult Learners? Do These Eight Things…
There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never completed their degree or career-training program. That’s 36 million people who, at one point, committed to furthering their education… But for one reason or another, they couldn’t finish. Now, this doesn’t mean...
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More Young Women Are Interested in The Trades… Here’s How to Enroll Them in Your Programs
“It’s about time for people to start realizing that you can make more money, have a better career path, have a happier life, have a better family in the long term, by doing stuff with your hands.” – 25 year old Victoria Carl, auto mechanic, certified diesel tech.[1] Victoria Carl is not alone. The trades,...
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The Data Doesn’t Lie… Blue Collar Jobs Are “Cool Again”
The “toolbelt generation” is upon us. Get this… A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into blue collar work, according to a recent Harris Poll. Further, the poll showed that a majority of all Americans (72%) say they’ve noticed that young adults are highly interested in pursuing careers...
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Yes, Fewer People Are Going to College… Here’s The Real Reason Why
The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone, it’s been estimated that roughly one college either shuts down or merges with another, every week… And hundreds more are flashing financial warning signs.[1][2][3] Fact: Over the past 13 years, undergrad enrollments...
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