Like any business, higher education is fueled by new leads turning into new customers, or in your case, new students. Of course, if you don’t continuously fill your “pipeline” with new leads, your new student enrollments are highly likely to decline… which, as you know, could lead to catastrophe. In fact, catastrophes are already happening....Read More

Over the past couple of semesters, we’ve been experiencing somewhat of a resurgence in college enrollments; albeit small, but a resurgence, nonetheless. You see, this past spring semester alone, higher education has seen total secondary enrollments grow by 3.2% over spring 2024… Community colleges saw 5.4% enrollment growth, with bachelor’s and associate degree programs growing...Read More

The ultimate goal of educators is to give students the knowledge base they need to land a good paying job. And in today’s jobs market, that knowledge base is changing. You see, it wasn’t that long ago that employers, nearly every good employer, demanded their job candidates have a four-year college degree to even be...Read More

We recently shared some statistics on Spring 2025 college enrollment with you in an article titled “Spring 2025 College Enrollment Stats… The Bad, The Good, The Great, and The Opportunity.” In it, we noted how total secondary enrollments actually grew by 3.2% this spring over spring 2024, with community colleges seeing the largest growth (5.4%)....Read More

It’s no secret. No matter how much new data comes in, the facts are the facts… And it’s bad news for traditional, brick-and-mortar higher ed. College enrollments, generally speaking, have been trending downward, with some exceptions, for a long time. From peak enrollment in 2010 to the fall of 2024, we’ve lost roughly 8.4% of...Read More

Today’s prospective college students are very practical. They understand the costs associated with earning a college degree, they’re looking for an education that can lead almost immediately to a good paying job… and they’re willing to pay for it. And this may be one of the main factors of why one degree program in particular...Read More

Yes, college enrollment, especially for recently graduated high school students, has been trending down. But even with the demographic cliff upon us, there is an increasing interest in at least five degree types that now have prospective students, especially recent high school grads, really considering enrolling in college. What’s better, if you offer these programs...Read More

If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of Americans who are already in the workforce… Adult learners. And, of course, targeting this demographic has been widely successful for many online institutions (especially those we partner with) as adult learners are...Read More

Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...Read More

There are over 3 billion page results for the following Google query: Can college students take online classes from another school? 3 billion page results! Meaning college students may be interested, or are very interested in fact, in taking your online courses, while still enrolled in their current college. But can they? Are they even...Read More