Today’s prospective college students are very practical. They understand the costs associated with earning a college degree, they’re looking for an education that can lead almost immediately to a good paying job… and they’re willing to pay for it. And this may be one of the main factors of why one degree program in particular...Read More

Yes, college enrollment, especially for recently graduated high school students, has been trending down. But even with the demographic cliff upon us, there is an increasing interest in at least five degree types that now have prospective students, especially recent high school grads, really considering enrolling in college. What’s better, if you offer these programs...Read More

If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of Americans who are already in the workforce… Adult learners. And, of course, targeting this demographic has been widely successful for many online institutions (especially those we partner with) as adult learners are...Read More

Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...Read More

There are over 3 billion page results for the following Google query: Can college students take online classes from another school? 3 billion page results! Meaning college students may be interested, or are very interested in fact, in taking your online courses, while still enrolled in their current college. But can they? Are they even...Read More

In 2010, 70% of high school seniors went on to enroll in college. By 2014, that number dropped to 66%… And now, only about 62% of them enroll.[1] The numbers are grim, for sure. But it gets worse. See, besides the smaller percentage of high schoolers matriculating into college, the size of the high school...Read More

647,000,000 page results. That’s what Google produces when you search “best paying trade jobs.” [1]That’s an enormous number of results. But who would search “best paying trade jobs”? People who are looking to get into the trades, of course! This is why your school should seriously consider adding the 18 programs that lead to the...Read More

It wasn’t long ago that almost every prospective college student “knew” that earning a college degree online was probably far cheaper than earning one in person. This, not only because of the higher costs associated with living on campus or commuting to one daily… But because credit hours were assumed to be cheaper to earn...Read More

The online learning ecosystem has grown substantially since inception. In fact, since its “birth”, participation in e-learning has skyrocketed by well over 900%. And now, according to Spherical Insights, the global online learning market is expected to be worth over $1.5 trillion by 2033![1] Here’s 11 quick stats every institution that offers online degree programs...Read More

Just before leaving office, the Biden administrations released two new “information collections” that required both state and local providers of career and technical educations to meet additional reporting requirements. Under the Carl D. Perkins Career and Technical Education Act of 2006, the move was seen by many in the CTE space as burdensome and unnecessary, while...Read More