Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or less…...Read More

Institutions of higher education and students seeking federal financial aid can finally breathe a sigh of relief. After last year’s widely panned FAFSA debacle, this year’s FAFSA has finally launched. And, according to the agency, it has launched “early.” The 2025–26 FAFSA was released on November 21, 2024, 10 days earlier than the original goal...Read More

Here Are The Stats, And How Your Trade School CanBoost Enrollments They’re no longer called Gen-Z. With the recent wave of young people getting into the trades, this generation is now referred to as “the toolbelt generation.” And the statistics behind this big shift in education and employment goalsare nothing short of astonishing.[1] 78% of...Read More

We’re running out of kids… And colleges could soon be running out of students. Beginning with the class of 2025, and progressing into at least 2029, experts have predicted we will experience a 15% decline in the number of high school graduates. As you likely already know, this is called the demographic cliff. And because...Read More

Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can increase your “brand” awareness by 80% or more. But, while there are literally hundreds of “things” you should be doing with your digital marketing, and a laundry list of things you should...Read More

The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone, it’s been estimated that roughly one college either shuts down or merges with another, every week… And hundreds more are flashing financial warning signs.[1][2][3] Fact: Over the past 13 years, undergrad enrollments...Read More

You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment department…...Read More

Make no bones about it, last year’s FAFSA debacle caused widespread havoc and panic among students, families and institutions of higher education. In January, CNBC said, “Rocky FAFSA Rollout Leaves Millions of Students, Families Frustrated” … [1] In February, the Los Angels Times said of it, “This is Just the Biggest Fiasco” …[2] And in...Read More

With the higher education landscape drastically shifting and enrolling new students becoming more difficult than perhaps ever before, institutions of higher education should be aware of the following statistics. 691 million. The number of Google search results for the various versions of “Online degree in ai.” 61.8%: The portion of recent high school grads that...Read More

691 million. That’s the number of Google search results for the various versions of “online degree in ai.” 691 million! Considering the first bachelor’s degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. It’s especially astounding considering the “online” aspect of the Google search...Read More