New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely to decline… which could lead to catastrophe. In fact, catastrophes are already happening. This year alone, it’s estimated that one college or university is closing down, every week.[1] Now, there are a...Read More

For over a decade, graduate degree programs have been a cash cow for colleges and universities. Between 2010 and 2021, overall enrollments in graduate school programs grew by a robust 9%; this, as undergrad enrollment plummeted 15%.[1] But even though graduate program enrollments have been quite strong, and have been a godsend for struggling institutions,...Read More

The numbers don’t lie. The US population has grown by nearly 20 million people over the past decade. Yet even as our population grows, the percentage of high school seniors who enroll in college is at a ten year low.[1] Last year, just 61.8% of recent high school grads enrolled in college, compared to 66%...Read More

Check out these headlines. “Experts Fear ‘Catastrophic’ College Declines Thanks to Botched FAFSA Rollout”– US News & World Report[1] “FAFSA glitches and delays leave students, states, institutions in limbo” – The Washington Post[2] “What the heck is happening with college financial aid this year?” – CNN[3] “FAFSA applications drop by 40% as U.S. struggles to fix botched...Read More

The college and university system in the United States, including many primarily online institutions, has been having a tough go for over a decade now. Overall new student enrollment has been trending down, roughly 30% of traditional freshmen drop out before year-2, tuition costs have skyrocketed over 1,300% since the late 1970’s… And now the...Read More

Only about 7% of US colleges are considered “primarily online” institutions. Yet, 42% of college students over the age of 30 are pursuing a fully online education. This means there is huge opportunity for primarily online colleges to grow; if they offer the programs that students are really looking for. Historical data from the National...Read More

Back in April, we, Conversion Media Group published an eye-opening article titled “Data Show Big Opportunities for Fully Online Colleges” (available HERE). In that article, we highlighted how some online colleges may be faring quite well right now (and potentially into the future), despite the fact that we are expecting a large decline in America’s...Read More

6 Essential Lead Gen Metrics And How to Calculate ThemRead More

Enrolling new college students, either on campus or online, isn’t as “easy” as it used to be. In fact, for the most part, overall college enrollments have been on a decade long decline. And, as Pew Research notes, those declines have resulted in roughly 1 million fewer students in the system since peak enrollment in...Read More

Are better days finally ahead for four-year college enrollments? New data seems to indicate, well… Maybe. According to the National Student Clearinghouse Research Center, undergraduate college enrollment for spring 2024 grew by 359,000 students, or 2.5% over the previous spring.  This marks the first time enrollments have grown in consecutive semesters since the pandemic.Read More