Tag

adult learning
Huge Numbers of Adults Want to Enroll in College… So, What’s Stopping Them?
If the demographic cliff we’re experiencing is teaching us anything, it’s this: to truly increase enrollment, higher education should be targeting adult learners, those who are already in the workforce, rather than targeting the dwindling pool of recent and upcoming high school grads. There are tens of millions of adult Americans – including 36.8 million...
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12 Statistics That Show Why Students Are Choosing Career-Based Educations Over Traditional College
More and more recent high school grads, and adult learners alike are choosing trade and vocational school over college. In fact, last year alone trade-based program enrollments grew by an estimated 16%.[1] Here’s Why… 69% of students say colleges charge too much for an undergrad degree.[1] The cost of an undergrad degree has risen 158%...
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Higher Education, A Year in Review
From the failed and delayed 24-25 FAFSA launch in the spring, to the successful and early 25-26 FAFSA launch in the fall… From encouraging overall college enrollment growth numbers, to a title wave of college budget cuts and closures… From the promise of student loan debt forgiveness, to the courts mostly thwarting the idea… From...
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Survey Says: The Most Valuable Educations Are…
Picture this. It’s 1985, the stock market is roaring, the economy is growing at a robust pace, and over the past ten years, college enrollments have increased by over 1 million students.[1] Traditional higher education, and its outcomes for students are on a roll. With this in mind, you’re tasked with heading off to the...
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Off Target: The Rising Costs, Massive Waste and Missed Opportunities in The EDU Marketing Space
Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or less…...
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FAFSA Launched Early
Institutions of higher education and students seeking federal financial aid can finally breathe a sigh of relief. After last year’s widely panned FAFSA debacle, this year’s FAFSA has finally launched. And, according to the agency, it has launched “early.” The 2025–26 FAFSA was released on November 21, 2024, 10 days earlier than the original goal...
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Here Are The Stats, And How Your Trade School Can Boost Enrollments
Here Are The Stats, And How Your Trade School CanBoost Enrollments They’re no longer called Gen-Z. With the recent wave of young people getting into the trades, this generation is now referred to as “the toolbelt generation.” And the statistics behind this big shift in education and employment goalsare nothing short of astonishing.[1] 78% of...
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If You Operate a Primarily Online College… Target These 36.8 million Americans for Enrollment
We’re running out of kids… And colleges could soon be running out of students. Beginning with the class of 2025, and progressing into at least 2029, experts have predicted we will experience a 15% decline in the number of high school graduates. As you likely already know, this is called the demographic cliff. And because...
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More Young Women Are Interested in The Trades… Here’s How to Enroll Them in Your Programs
“It’s about time for people to start realizing that you can make more money, have a better career path, have a happier life, have a better family in the long term, by doing stuff with your hands.” – 25 year old Victoria Carl, auto mechanic, certified diesel tech.[1] Victoria Carl is not alone. The trades,...
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Competition for Trade School Students is Growing As Traditional Colleges Begin Offering Career Training
Have a look at these numbers…[1] 158%: The cost of traditional, public college has risen over 150% in just the last 20 years. 65%: Only 64.6% of students graduated college within six years. 50%: Half of a traditional college student’s study-time is in general education, not their “career” major or focus. 33%: One in three companies have dropped degree...
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