Here Are The Stats, And How Your Trade School CanBoost Enrollments They’re no longer called Gen-Z. With the recent wave of young people getting into the trades, this generation is now referred to as “the toolbelt generation.” And the statistics behind this big shift in education and employment goalsare nothing short of astonishing.[1] 78% of...Read More

Marketing your school and its programs through various digital media is an absolute necessity. In fact, data has shown that digital advertising can increase your “brand” awareness by 80% or more. But, while there are literally hundreds of “things” you should be doing with your digital marketing, and a laundry list of things you should...Read More

With the higher education landscape drastically shifting and enrolling new students becoming more difficult than perhaps ever before, institutions of higher education should be aware of the following statistics. 691 million. The number of Google search results for the various versions of “Online degree in ai.” 61.8%: The portion of recent high school grads that...Read More

6 Essential Lead Gen Metrics And How to Calculate ThemRead More

It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse says two-year, trade-based program enrollment increased by 16% last year.Read More

More students mean more revenue. And chances are, you could use more students, and more revenue. So, if you’re looking to fill more seats or to create a waiting list, the following 7 marketing tips could help you achieve those goals…Read More

The National Center for Education Statistics says that 53% of all US college students were enrolled in at least one online course during the 2022-2023 academic year. Notably, that same year, 26% of all college students were enrolled in a fully online degree program.Read More

The National Center for Education Statistics says that 53% of all US college students were enrolled in at least one online course during the 2022-2023 academic year. Notably, that same year, 26% of all college students were enrolled in a fully online degree program.Read More

Not all contact centers are created equally. Some are located offshore, some only operate as customer service arms of businesses, while others have no specialty at all… And few are proficient at generating new leads at the rate you need.Read More

2023 was a great year for lead generation and conversions. Many CMG clients, especially those in higher education, saw fantastic lead generation and conversion results, and an increase in new student enrollments.  But while 2023 was a good year, Conversion Media Group partners may very well expect to 2024 to be just as good… or...Read More