1,421%. That’s the increase in Gen Z enrollments in trade school programs over the past eight years. If you operate a trade school (or career-based college), these numbers, while indeed staggering, may come as no surprise… Gen Z is the toolbelt generation, after all, and has been enrolling in trade programs at historic levels. However,...Read More

Ask any high school student (or adult for that matter) if there’s a shortage of skilled tradespeople, and they’ll say yes, there is. And they’re right. As evidenced by the incredible “booming jobs market for skilled tradespersons”, noted by Forbes[1], and the rising pay for people who have those skills… there has indeed become a...Read More

Back in March, we, Conversion Media Group wrote you a piece titled, “What does the Education Department layoffs mean for higher Ed?” In it, we said, “For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. “It’s been Elon Musk’s goal...Read More

For years, traditional higher education (colleges/universities) have enjoyed a massive “early investment” advantage over trade and career-based schools. Namely, the 529 savings plan. These plans, created decades ago by Section 529 of the IRS code, are “tax-advantaged” savings accounts that allow parents to contribute money to their kids’ college funds, beginning on the day of...Read More

Like any business, higher education is fueled by new leads turning into new customers, or in your case, new students. Of course, if you don’t continuously fill your “pipeline” with new leads, your new student enrollments are highly likely to decline… which, as you know, could lead to catastrophe. In fact, catastrophes are already happening....Read More

Today’s prospective college students are very practical. They understand the costs associated with earning a college degree, they’re looking for an education that can lead almost immediately to a good paying job… and they’re willing to pay for it. And this may be one of the main factors of why one degree program in particular...Read More

Yes, college enrollment, especially for recently graduated high school students, has been trending down. But even with the demographic cliff upon us, there is an increasing interest in at least five degree types that now have prospective students, especially recent high school grads, really considering enrolling in college. What’s better, if you offer these programs...Read More

If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of Americans who are already in the workforce… Adult learners. And, of course, targeting this demographic has been widely successful for many online institutions (especially those we partner with) as adult learners are...Read More

You want the good news or the bad news? Let’s start with the bad news, so when you hear the good news, the bad news becomes easier to swallow. Here we go. The bad news. Two out of every three people, 62%. That’s roughly the percentage of American adults who do NOT have at least...Read More

Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...Read More