Before a prospect ever speaks to someone on your team, there is a good chance they have already had a conversation — with an AI. Chatbots and AI-powered messaging tools have become a standard feature of the customer experience across industries. They handle initial inquiries, answer common questions, qualify interest, and in many cases, determine...Read More

The way businesses handle inbound calls is changing rapidly — and the options available today look very different from what they did even three years ago. For decades, the choice was relatively simple: hire in-house staff, or outsource to a call center. Today, a third option has entered the conversation in a serious way: AI-assisted...Read More

You answered the phone. That is a good start. But if the person on the other end is sitting on hold, your window is closing faster than you might think. Caller patience in 2025 is not what it used to be. Buyers have more options, shorter attention spans, and zero tolerance for friction. And the...Read More

You have spent money on ads. You have built a website. You have done the work to get people interested enough to pick up the phone and call you. And then nobody answers. It happens more than you think. A lot more. Small businesses miss a staggering share of incoming calls — with multiple studies...Read More

Just like any thriving business, colleges and universities, especially primarily online institutions catering to adult learners, depend on a steady flow of new customers. Or, in the case of higher ed, new students. Unfortunately, if your pipeline of prospects dries up, enrollments sink and so does your bottom line. And right now, that’s not just...Read More

Last year both posed challenges and presented opportunities in higher education. We, the writers at Conversion Media Group, did our very best to present each one to you. We hope you took advantage of all the opportunities and were fortunate enough to avoid all the challenges. Of course, this year, we’ll continue to keep abreast...Read More

Let’s face it… the higher education space, especially the space occupied by primarily online institutions, is getting crowded. Not only are there more choices in online schools than perhaps any time in the past, but today, more and more traditional “brick and mortar” schools are offering degrees fully online as well. And because of it,...Read More

We’re deep into traditional college recruitment season. It’s easy to tell. If you have a high school student living at home with you… just check your mailbox. It’s probably flooded with fancy looking direct mail pieces from any and every brick-and-mortar college in your area; and probably a bunch that aren’t even in your state....Read More

This is it. The demographic cliff is upon us. The high school class of 2025 will be, according to most experts, the largest graduating class in US history… Followed by fewer and fewer class sizes for years and years to come. Essentially, we’re running out of 18 year olds, and there are not enough younger...Read More

Each year, the National Student Clearinghouse Research Center compiles a report on Americans with some college but no credentials (SCNC). Below are five of the most interesting statistics from its 2025 report.[1] 41.3 million: The size of America’s SCNC population, with 37.6 million under the age of 65. 2 Years in a Row: For two...Read More