Once a prospective student enrolls in college, it’s game over. They’ve committed the next four or five years to that institution, and even thinking about marketing your school to those committed students would be a tremendous waste of money, right? Well, not so fast. New data from the National Student Clearinghouse Research Center (NSCRC) shows...Read More

The online learning ecosystem has grown substantially since inception. In fact, since its “birth”, participation in e-learning has skyrocketed by well over 900%. And now, according to Spherical Insights, the global online learning market is expected to be worth over $1.5 trillion by 2033![1] Here’s 11 quick stats every institution that offers online degree programs...Read More

Because Adult Learners Want Them! There are a number of reasons why adults choose to enroll in post-secondary degree programs. But perhaps the top reason they enroll, especially online, is the ability to continue working while striving towards a better paying job once they graduate. However, as you also know, there are a number of...Read More

Just before leaving office, the Biden administrations released two new “information collections” that required both state and local providers of career and technical educations to meet additional reporting requirements. Under the Carl D. Perkins Career and Technical Education Act of 2006, the move was seen by many in the CTE space as burdensome and unnecessary, while...Read More

Fall enrollment numbers for the 2023-2024 academic year were brutal. Absolutely brutal. According to its October report, the National Student Clearinghouse Research Center said first year student enrollments plummeted by 5% over the previous year… The largest annual drop in new freshmen enrollees since the pandemic. As you know, many colleges and universities rely on...Read More

From the failed and delayed 24-25 FAFSA launch in the spring, to the successful and early 25-26 FAFSA launch in the fall… From encouraging overall college enrollment growth numbers, to a title wave of college budget cuts and closures… From the promise of student loan debt forgiveness, to the courts mostly thwarting the idea… From...Read More

Picture this. It’s 1985, the stock market is roaring, the economy is growing at a robust pace, and over the past ten years, college enrollments have increased by over 1 million students.[1] Traditional higher education, and its outcomes for students are on a roll. With this in mind, you’re tasked with heading off to the...Read More

Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or less…...Read More

Institutions of higher education and students seeking federal financial aid can finally breathe a sigh of relief. After last year’s widely panned FAFSA debacle, this year’s FAFSA has finally launched. And, according to the agency, it has launched “early.” The 2025–26 FAFSA was released on November 21, 2024, 10 days earlier than the original goal...Read More

Here Are The Stats, And How Your Trade School CanBoost Enrollments They’re no longer called Gen-Z. With the recent wave of young people getting into the trades, this generation is now referred to as “the toolbelt generation.” And the statistics behind this big shift in education and employment goalsare nothing short of astonishing.[1] 78% of...Read More