Once a prospective student enrolls in college, it’s game over. They’ve committed the next four or five years to that institution, and even thinking about marketing your school to those committed students would be a tremendous waste of money, right? Well, not so fast. New data from the National Student Clearinghouse Research Center (NSCRC) shows...Read More

The online learning ecosystem has grown substantially since inception. In fact, since its “birth”, participation in e-learning has skyrocketed by well over 900%. And now, according to Spherical Insights, the global online learning market is expected to be worth over $1.5 trillion by 2033![1] Here’s 11 quick stats every institution that offers online degree programs...Read More

Because Adult Learners Want Them! There are a number of reasons why adults choose to enroll in post-secondary degree programs. But perhaps the top reason they enroll, especially online, is the ability to continue working while striving towards a better paying job once they graduate. However, as you also know, there are a number of...Read More

Just before leaving office, the Biden administrations released two new “information collections” that required both state and local providers of career and technical educations to meet additional reporting requirements. Under the Carl D. Perkins Career and Technical Education Act of 2006, the move was seen by many in the CTE space as burdensome and unnecessary, while...Read More

There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never completed their degree or career-training program. That’s 36 million people who, at one point, committed to furthering their education… But for one reason or another, they couldn’t finish. Now, this doesn’t mean...Read More

Fall enrollment numbers for the 2023-2024 academic year were brutal. Absolutely brutal. According to its October report, the National Student Clearinghouse Research Center said first year student enrollments plummeted by 5% over the previous year… The largest annual drop in new freshmen enrollees since the pandemic. As you know, many colleges and universities rely on...Read More

“It’s about time for people to start realizing that you can make more money, have a better career path, have a happier life, have a better family in the long term, by doing stuff with your hands.” – 25 year old Victoria Carl, auto mechanic, certified diesel tech.[1] Victoria Carl is not alone. The trades,...Read More

The “toolbelt generation” is upon us. Get this… A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into blue collar work, according to a recent Harris Poll. Further, the poll showed that a majority of all Americans (72%) say they’ve noticed that young adults are highly interested in pursuing careers...Read More

The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone, it’s been estimated that roughly one college either shuts down or merges with another, every week… And hundreds more are flashing financial warning signs.[1][2][3] Fact: Over the past 13 years, undergrad enrollments...Read More

You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment department…...Read More