Universities are in crisis mode. From 2019 to 2022, undergraduate enrollment at four-year institutions dropped by 8%. Further, according to the US Bureau of Labor Statistics, there has been no greater 5-year slide in the college-going rate, on record.Read More

It’s 2023 and every business now knows that digital marketing can be a primary growth driver. When done correctly, digital marketing can generate new leads, new customers, and new revenues, cost effectively. It’s no wonder why a recent survey from The CMO showed that most businesses have upped their digital marketing budgets by 16% this...Read More

No matter what kind of business you’re in, growing your customer base is paramount to success. Simply put, if you sell widgets, you need more widget buyers… if you are an institution of higher education, you need more studentRead More

It’s no secret. Social media has become a major part of the higher education marketing ecosystem. Today more than ever, trade schools, career colleges, tech academies, vocational schools and traditional four-year colleges must embrace and master social media marketing to assure robust enrollment.Read More

Today, we want to share 10 facts that prove email marketing still works, and why you should incorporate email marketing into your higher-ed lead gen efforts.Read More

If you’re in the career and technical education (CTE) space, now may be the best time in decades to boost your enrollments. With millions of skilled jobs available in the employment market, and a massive influx of adult learners looking to increase their labor value, career education has become the go-to space for millions of...Read More

The stock market is in shambles, prices of many consumer goods continue to rise, interest rates are skyrocketing, and home prices are collapsing. According to a recent article published in Bloomberg, economists now place a 70% chance of an economic recession hitting this year.Read More

In the 1996 cult classic, “Swingers,” starring Vince Vaughan and Jon Favreau, the question of when to first contact a “qualified lead” is raised in a rather hilarious way.Read More

It’s a simple fact. Adult learners enroll in career colleges, vocational schools, trade schools, tech academies and bootcamps for one reason: they want to either further their current careers or begin new ones. For decades now, career schools have provided adult learners with this exact pathway. However, times are changing, and so are the students....Read More

The number of students enrolling at traditional four-year colleges and universities have been in decline for over a decade. From the spring semester of 2011 to the spring semester of this year, there has been a reduction of over 3.3 million students in the college/university system. This represents an astonishing 17% drop in enrollment.[1] More...Read More