This is it. The demographic cliff is upon us. The high school class of 2025 will be, according to most experts, the largest graduating class in US history… Followed by fewer and fewer class sizes for years and years to come. Essentially, we’re running out of 18 year olds, and there are not enough younger...Read More

Each year, the National Student Clearinghouse Research Center compiles a report on Americans with some college but no credentials (SCNC). Below are five of the most interesting statistics from its 2025 report.[1] 41.3 million: The size of America’s SCNC population, with 37.6 million under the age of 65. 2 Years in a Row: For two...Read More

A lot has changed at the Ed. Dept this year. Some for the better, some perhaps, for the worse. However, one change in particular is most certainly being viewed as a positive by short-term career-based schools: Changes in Pell Grants. You see, this past summer, Congress passed the “One Big Beautiful Bill Act” (OBBBA) which...Read More

Wikipedia has an entire page devoted to “Films about academic scandals.” And with artificial intelligence now a daily part of college life, it begs the question… How are today’s college students using AI? Are they cheating? Well, according to data compiled by Inside Higher Ed:[1] 85% say they’ve used AI for coursework 55% say they’ve...Read More

Ask any high school student (or adult for that matter) if there’s a shortage of skilled tradespeople, and they’ll say yes, there is. And they’re right. As evidenced by the incredible “booming jobs market for skilled tradespersons”, noted by Forbes[1], and the rising pay for people who have those skills… there has indeed become a...Read More

Back in March, we, Conversion Media Group wrote you a piece titled, “What does the Education Department layoffs mean for higher Ed?” In it, we said, “For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. “It’s been Elon Musk’s goal...Read More

Online learning has become wildly popular. However, just because far more students are comfortable going to college fully online, doesn’t mean they don’t have serious considerations before enrolling. According to Data Accumulated by Statista, The Top 10 Considerations Are[1]… Affordability: 46% of prospects cited the cost of classes when it comes to choosing an online program....Read More

Like any business, higher education is fueled by new leads turning into new customers, or in your case, new students. Of course, if you don’t continuously fill your “pipeline” with new leads, your new student enrollments are highly likely to decline… which, as you know, could lead to catastrophe. In fact, catastrophes are already happening....Read More

The times they are a-changin’. It wasn’t that long ago, the 1990’s to be exact, when one out of every ten college students wanted to become a teacher.[1] Today, that percentage has been sliced in half.[2] Of course, like any degree program, there are times of high demand, and times of low demand. Today, we’ll...Read More

Over the past couple of semesters, we’ve been experiencing somewhat of a resurgence in college enrollments; albeit small, but a resurgence, nonetheless. You see, this past spring semester alone, higher education has seen total secondary enrollments grow by 3.2% over spring 2024… Community colleges saw 5.4% enrollment growth, with bachelor’s and associate degree programs growing...Read More