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Business
29,312 Students Enrolled in This Program… Make Sure Your Online College Teaches it!
Today’s prospective college students are very practical. They understand the costs associated with earning a college degree, they’re looking for an education that can lead almost immediately to a good paying job… and they’re willing to pay for it. And this may be one of the main factors of why one degree program in particular...
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As an institution of higher education, you know the best information about your current and prospective students, especially their true feelings, doesn’t come from hypotheticals or assumptions… It comes directly from college students themselves. Today, CMG will share the recent survey results from Inside Higher Ed[1] that offers you that very information. Information you can...
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These Are the “Difference Maker” Majors That Prospective Students Are Looking For
Yes, college enrollment, especially for recently graduated high school students, has been trending down. But even with the demographic cliff upon us, there is an increasing interest in at least five degree types that now have prospective students, especially recent high school grads, really considering enrolling in college. What’s better, if you offer these programs...
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Online College… Not Just For “Adult” Learners Anymore
If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of Americans who are already in the workforce… Adult learners. And, of course, targeting this demographic has been widely successful for many online institutions (especially those we partner with) as adult learners are...
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An Astonishing Number of Adults Are “Likely” to Enroll in College Within the Next Five Years!
You want the good news or the bad news? Let’s start with the bad news, so when you hear the good news, the bad news becomes easier to swallow. Here we go. The bad news. Two out of every three people, 62%. That’s roughly the percentage of American adults who do NOT have at least...
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The Semester is Almost Over… Target Your Online Classes Immediately to This Demo
There are over 3 billion page results for the following Google query: Can college students take online classes from another school? 3 billion page results! Meaning college students may be interested, or are very interested in fact, in taking your online courses, while still enrolled in their current college. But can they? Are they even...
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The 6 Trends Vocational Educators Should Keep Their Eyes On
Perhaps now more than ever, students of all ages, including adults, are looking for an education that can lead directly to a good job… without having to amass gigantic student loan debt. Because of this clear trend, career educators, trade schools and tech academies are having field day. Today, only about 25% of American adults...
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Are Colleges Subsidizing Brick and Mortar Classes with Fees from Online Learners?
It wasn’t long ago that almost every prospective college student “knew” that earning a college degree online was probably far cheaper than earning one in person. This, not only because of the higher costs associated with living on campus or commuting to one daily… But because credit hours were assumed to be cheaper to earn...
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What Does the Education Department Layoffs Mean for Higher Ed?
For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. It’s been Elon Musk’s goal to reduce waste by as much as $1 trillion. Now, while some DOGE cuts are probably warranted, others may not be. Time will tell. But regardless...
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Should You Market Your Online Programs to Current College Students?
Once a prospective student enrolls in college, it’s game over. They’ve committed the next four or five years to that institution, and even thinking about marketing your school to those committed students would be a tremendous waste of money, right? Well, not so fast. New data from the National Student Clearinghouse Research Center (NSCRC) shows...
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