Category

Business
More Young Women Are Interested in The Trades… Here’s How to Enroll Them in Your Programs
“It’s about time for people to start realizing that you can make more money, have a better career path, have a happier life, have a better family in the long term, by doing stuff with your hands.” – 25 year old Victoria Carl, auto mechanic, certified diesel tech.[1] Victoria Carl is not alone. The trades,...
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The Data Doesn’t Lie… Blue Collar Jobs Are “Cool Again”
The “toolbelt generation” is upon us. Get this… A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into blue collar work, according to a recent Harris Poll. Further, the poll showed that a majority of all Americans (72%) say they’ve noticed that young adults are highly interested in pursuing careers...
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Yes, Fewer People Are Going to College… Here’s The Real Reason Why
The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone, it’s been estimated that roughly one college either shuts down or merges with another, every week… And hundreds more are flashing financial warning signs.[1][2][3] Fact: Over the past 13 years, undergrad enrollments...
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Why Aren’t Your EDU Leads Converting?
You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment department…...
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Could These Degree Offerings Be the Next Revenue Boon For Online Colleges and Universities?
691 million. That’s the number of Google search results for the various versions of “online degree in ai.” 691 million! Considering the first bachelor’s degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. It’s especially astounding considering the “online” aspect of the Google search...
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8 Reasons Why Students Are Choosing Career-Based Educations Over Traditional College - And How Your School Can Attract More of Them! -
It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse says two-year, trade-based program enrollment increased by 16% last year.
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Prospective Students are Looking For “Something Different” … Give it To Them!
Times have changed. Many of today’s students want a different kind of experience in college than their parents had. Sure, the on-campus “lifestyle” with football games and parties is still desired by many, but we’ve been witnessing a huge shift in the priorities of potential college enrollees… And that shift can be seen in both...
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To show lead generation
Let’s assume you have killer sales reps… a team of great openers, and awesome closers. Now think about how much money you’ve invested in generating new leads for them to convert. Then, consider the other side of the coin. The side of the coin where the actual leads are.
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To show a Tiktok being made
$226 billion. That’s how much money businesses are expected to spend on social media platforms this year, up 30% over 2022[1]. This is a staggering amount of money when you consider that’s about $30 worth of ads for every single person on the planet.
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