For decades, American higher education operated under a simple assumption: there would always be another wave of high school graduates ready to replace the last. That assumption is no longer safe. You see, beneath the glossy marketing campaigns and optimistic press releases sits a colder truth; a colder truth you’re already aware of… The traditional...Read More

Just like any thriving business, colleges and universities, especially primarily online institutions catering to adult learners, depend on a steady flow of new customers. Or, in the case of higher ed, new students. Unfortunately, if your pipeline of prospects dries up, enrollments sink and so does your bottom line. And right now, that’s not just...Read More

Ask any Zoomer and they’ll tell you, “I’ve heard trade school is the place to be, not college.” Sounds odd, but it didn’t used to be this way. You see, for decades the dominant message to/from young people was clear… Go to a four-year college, earn a bachelor’s degree, and success will follow. But as...Read More

Today’s prospective college students have one thing in mind when it comes to an education… And that’s getting a good paying job right after graduation. You see, in an era where the value of a college degree is increasingly scrutinized, the traditional focus on “sticker price” simply doesn’t resonate with prospective students and their families...Read More

Last year both posed challenges and presented opportunities in higher education. We, the writers at Conversion Media Group, did our very best to present each one to you. We hope you took advantage of all the opportunities and were fortunate enough to avoid all the challenges. Of course, this year, we’ll continue to keep abreast...Read More

Let’s face it… the higher education space, especially the space occupied by primarily online institutions, is getting crowded. Not only are there more choices in online schools than perhaps any time in the past, but today, more and more traditional “brick and mortar” schools are offering degrees fully online as well. And because of it,...Read More

Depending on how you “count” them, anywhere between 15 and 40 brick-and-mortar colleges either shut down or merged this year, unfortunately. Even worse, Bloomberg says “hundreds of US colleges are poised to close in the next decade.[1] You see, since 2020, the traditional higher ed industry has been experiencing nothing short of an “Edu-Pocolypse”. And...Read More

Every November, the National Student Clearinghouse Research Center (NSCRC) publishes its preliminary report on Fall enrollments. And this year’s report is quite promising for brick-and-mortar colleges and universities… Overall enrollments continue to rebound post pandemic and are up 2% over Fall 2024. Even more promising, undergrad enrollment is up 2.4%.[1] Of course, while this is...Read More

This is it. The demographic cliff is upon us. The high school class of 2025 will be, according to most experts, the largest graduating class in US history… Followed by fewer and fewer class sizes for years and years to come. Essentially, we’re running out of 18 year olds, and there are not enough younger...Read More

Each year, the National Student Clearinghouse Research Center compiles a report on Americans with some college but no credentials (SCNC). Below are five of the most interesting statistics from its 2025 report.[1] 41.3 million: The size of America’s SCNC population, with 37.6 million under the age of 65. 2 Years in a Row: For two...Read More