It’s no secret. No matter how much new data comes in, the facts are the facts… And it’s bad news for traditional, brick-and-mortar higher ed. College enrollments, generally speaking, have been trending downward, with some exceptions, for a long time. From peak enrollment in 2010 to the fall of 2024, we’ve lost roughly 8.4% of...Read More

In early May, we wrote you an article titled “Growth in Trade School Enrollment is Expected to Double,” saying that if you operate a trade school or career-based college, you’ve likely been seeing a great uptick in enrollments over the past few years. Because the industry has been, well, on fire. In that article we...Read More

Today’s prospective college students are very practical. They understand the costs associated with earning a college degree, they’re looking for an education that can lead almost immediately to a good paying job… and they’re willing to pay for it. And this may be one of the main factors of why one degree program in particular...Read More

As an institution of higher education, you know the best information about your current and prospective students, especially their true feelings, doesn’t come from hypotheticals or assumptions… It comes directly from college students themselves. Today, CMG will share the recent survey results from Inside Higher Ed[1] that offers you that very information. Information you can...Read More

Yes, college enrollment, especially for recently graduated high school students, has been trending down. But even with the demographic cliff upon us, there is an increasing interest in at least five degree types that now have prospective students, especially recent high school grads, really considering enrolling in college. What’s better, if you offer these programs...Read More

If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of Americans who are already in the workforce… Adult learners. And, of course, targeting this demographic has been widely successful for many online institutions (especially those we partner with) as adult learners are...Read More

You want the good news or the bad news? Let’s start with the bad news, so when you hear the good news, the bad news becomes easier to swallow. Here we go. The bad news. Two out of every three people, 62%. That’s roughly the percentage of American adults who do NOT have at least...Read More

There are over 3 billion page results for the following Google query: Can college students take online classes from another school? 3 billion page results! Meaning college students may be interested, or are very interested in fact, in taking your online courses, while still enrolled in their current college. But can they? Are they even...Read More

Perhaps now more than ever, students of all ages, including adults, are looking for an education that can lead directly to a good job… without having to amass gigantic student loan debt. Because of this clear trend, career educators, trade schools and tech academies are having field day. Today, only about 25% of American adults...Read More

It wasn’t long ago that almost every prospective college student “knew” that earning a college degree online was probably far cheaper than earning one in person. This, not only because of the higher costs associated with living on campus or commuting to one daily… But because credit hours were assumed to be cheaper to earn...Read More