691 million. That’s the number of Google search results for the various versions of “online degree in ai.” 691 million! Considering the first bachelor’s degree program in AI was launched just six years ago at Carnegie Mellon, this is an astounding level of interest. It’s especially astounding considering the “online” aspect of the Google search...Read More

For over a decade, graduate degree programs have been a cash cow for colleges and universities. Between 2010 and 2021, overall enrollments in graduate school programs grew by a robust 9%; this, as undergrad enrollment plummeted 15%.[1] But even though graduate program enrollments have been quite strong, and have been a godsend for struggling institutions,...Read More

The numbers don’t lie. The US population has grown by nearly 20 million people over the past decade. Yet even as our population grows, the percentage of high school seniors who enroll in college is at a ten year low.[1] Last year, just 61.8% of recent high school grads enrolled in college, compared to 66%...Read More

Only about 7% of US colleges are considered “primarily online” institutions. Yet, 42% of college students over the age of 30 are pursuing a fully online education. This means there is huge opportunity for primarily online colleges to grow; if they offer the programs that students are really looking for. Historical data from the National...Read More

Back in April, we, Conversion Media Group published an eye-opening article titled “Data Show Big Opportunities for Fully Online Colleges” (available HERE). In that article, we highlighted how some online colleges may be faring quite well right now (and potentially into the future), despite the fact that we are expecting a large decline in America’s...Read More

6 Essential Lead Gen Metrics And How to Calculate ThemRead More

Enrolling new college students, either on campus or online, isn’t as “easy” as it used to be. In fact, for the most part, overall college enrollments have been on a decade long decline. And, as Pew Research notes, those declines have resulted in roughly 1 million fewer students in the system since peak enrollment in...Read More

Are better days finally ahead for four-year college enrollments? New data seems to indicate, well… Maybe. According to the National Student Clearinghouse Research Center, undergraduate college enrollment for spring 2024 grew by 359,000 students, or 2.5% over the previous spring.  This marks the first time enrollments have grown in consecutive semesters since the pandemic.Read More

It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse says two-year, trade-based program enrollment increased by 16% last year.Read More

Avoiding These Digital Marketing Mistakes Can Boost Engagement, Enrollment and ROIRead More