Once a prospective student enrolls in college, it’s game over. They’ve committed the next four or five years to that institution, and even thinking about marketing your school to those committed students would be a tremendous waste of money, right? Well, not so fast. New data from the National Student Clearinghouse Research Center (NSCRC) shows...Read More

Because Adult Learners Want Them! There are a number of reasons why adults choose to enroll in post-secondary degree programs. But perhaps the top reason they enroll, especially online, is the ability to continue working while striving towards a better paying job once they graduate. However, as you also know, there are a number of...Read More

Just before leaving office, the Biden administrations released two new “information collections” that required both state and local providers of career and technical educations to meet additional reporting requirements. Under the Carl D. Perkins Career and Technical Education Act of 2006, the move was seen by many in the CTE space as burdensome and unnecessary, while...Read More

Over the past ten years or so, more and more recent high school grads have forgone college and, instead, have enrolled in a trade program. Of course, if you operate either a trade school or a college, you may know why. Much of today’s “youth” sees college as an expensive, time consuming and non-guaranteed way...Read More

There are well over 36 million American adults who have at least some post-secondary education but have not been credentialed.[1] Meaning, they’ve never completed their degree or career-training program. That’s 36 million people who, at one point, committed to furthering their education… But for one reason or another, they couldn’t finish. Now, this doesn’t mean...Read More

If the demographic cliff we’re experiencing is teaching us anything, it’s this: to truly increase enrollment, higher education should be targeting adult learners, those who are already in the workforce, rather than targeting the dwindling pool of recent and upcoming high school grads. There are tens of millions of adult Americans – including 36.8 million...Read More

More and more recent high school grads, and adult learners alike are choosing trade and vocational school over college. In fact, last year alone trade-based program enrollments grew by an estimated 16%.[1] Here’s Why… 69% of students say colleges charge too much for an undergrad degree.[1] The cost of an undergrad degree has risen 158%...Read More

From the failed and delayed 24-25 FAFSA launch in the spring, to the successful and early 25-26 FAFSA launch in the fall… From encouraging overall college enrollment growth numbers, to a title wave of college budget cuts and closures… From the promise of student loan debt forgiveness, to the courts mostly thwarting the idea… From...Read More

Picture this. It’s 1985, the stock market is roaring, the economy is growing at a robust pace, and over the past ten years, college enrollments have increased by over 1 million students.[1] Traditional higher education, and its outcomes for students are on a roll. With this in mind, you’re tasked with heading off to the...Read More

Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or less…...Read More