Higher education has evolved. What was once a “brick-and-mortar” ticket to a great job, has now become something different. Far different. You see, as the landscape of higher education continues to transform, 2026 is shaping up to be a pivotal year for online college learning. Already, online education has become a central pillar of academic...Read More

For decades, American higher education operated under a simple assumption: there would always be another wave of high school graduates ready to replace the last. That assumption is no longer safe. You see, beneath the glossy marketing campaigns and optimistic press releases sits a colder truth; a colder truth you’re already aware of… The traditional...Read More

Just like any thriving business, colleges and universities, especially primarily online institutions catering to adult learners, depend on a steady flow of new customers. Or, in the case of higher ed, new students. Unfortunately, if your pipeline of prospects dries up, enrollments sink and so does your bottom line. And right now, that’s not just...Read More

Let’s face it… the higher education space, especially the space occupied by primarily online institutions, is getting crowded. Not only are there more choices in online schools than perhaps any time in the past, but today, more and more traditional “brick and mortar” schools are offering degrees fully online as well. And because of it,...Read More

Depending on how you “count” them, anywhere between 15 and 40 brick-and-mortar colleges either shut down or merged this year, unfortunately. Even worse, Bloomberg says “hundreds of US colleges are poised to close in the next decade.[1] You see, since 2020, the traditional higher ed industry has been experiencing nothing short of an “Edu-Pocolypse”. And...Read More

We’re deep into traditional college recruitment season. It’s easy to tell. If you have a high school student living at home with you… just check your mailbox. It’s probably flooded with fancy looking direct mail pieces from any and every brick-and-mortar college in your area; and probably a bunch that aren’t even in your state....Read More

Each year, the National Student Clearinghouse Research Center compiles a report on Americans with some college but no credentials (SCNC). Below are five of the most interesting statistics from its 2025 report.[1] 41.3 million: The size of America’s SCNC population, with 37.6 million under the age of 65. 2 Years in a Row: For two...Read More

A lot has changed at the Ed. Dept this year. Some for the better, some perhaps, for the worse. However, one change in particular is most certainly being viewed as a positive by short-term career-based schools: Changes in Pell Grants. You see, this past summer, Congress passed the “One Big Beautiful Bill Act” (OBBBA) which...Read More

Although well down from the peak in 2010, college enrollments seem to have finally turned the corner; with undergrad enrollments now creeping up, dare we say rising up, from 2021-2022 lows. This fall, in fact, some institutions have reported good-to-excellent enrollment growth year-over-year.[1] With a number of them even breaking freshmen enrollment records. “Fall 2025...Read More

It’s Halloween season. And ghosts are beginning to appear everywhere… including ghost students. No, not college co-eds dressed up in their scariest outfits for a night out with friends, but scammers who enroll in college just to defraud your institution (and the student loan system) out of millions. Yes, millions. It’s a problem that’s been...Read More