Nearly 3 out of every four Americans use social media. That’s almost 250 million of us. What’s more, roughly 90% of all US adults have social media accounts.Read More

Are better days finally ahead for four-year college enrollments? New data seems to indicate, well… Maybe. According to the National Student Clearinghouse Research Center, undergraduate college enrollment for spring 2024 grew by 359,000 students, or 2.5% over the previous spring.  This marks the first time enrollments have grown in consecutive semesters since the pandemic.Read More

It’s no secret. Today, more recent high school grads are choosing a career-based education over traditional college. In fact, the National Student Clearinghouse says two-year, trade-based program enrollment increased by 16% last year.Read More

Avoiding These Digital Marketing Mistakes Can Boost Engagement, Enrollment and ROIRead More

Here’s the good news… There’s massive interest among recent high school grads (and adults alike) in entering the trades. In fact, 47% are interested in trade-based careers…[1] And 73% of Gen Z respect skilled trade careers nearly as much as they respect careers in medicine.[2] But… There’s also some not so good news. See, as...Read More

More students mean more revenue. And chances are, you could use more students, and more revenue. So, if you’re looking to fill more seats or to create a waiting list, the following 7 marketing tips could help you achieve those goals…Read More

The numbers don’t lie. There are roughly 2,500 colleges and universities in the US that offer at least some online learning. And, as of 2022, over 10 million college students were enrolled in at least one online course, a 64% increase over 2010Read More

The writing’s been on the wall for over a decade now. College enrollments, for the most part, have generally been on the decline for years. And for schools that only offer on-campus two-year, four-year and postgraduate degrees, the trend may be accelerating, and this is highly concerning.Read More

If you’re operating a trade school, career-college or vocational/tech academy, the facts revealed in the headlines you’re about to read are probably something you’re already well aware of...Read More

Today’s prospective college students know that college has become expensive, not all college majors are created equal, there are plenty of alternatives to a four-year degree, student loans can be incredibly burdensome…Read More