Month

December 2024
Higher Education, A Year in Review
From the failed and delayed 24-25 FAFSA launch in the spring, to the successful and early 25-26 FAFSA launch in the fallā€¦ From encouraging overall college enrollment growth numbers, to a title wave of college budget cuts and closuresā€¦ From the promise of student loan debt forgiveness, to the courts mostly thwarting the ideaā€¦ From...
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Survey Says: The Most Valuable Educations Areā€¦
Picture this. Itā€™s 1985, the stock market is roaring, the economy is growing at a robust pace, and over the past ten years, college enrollments have increased by over 1 million students.[1] Traditional higher education, and its outcomes for students are on a roll. With this in mind, youā€™re tasked with heading off to the...
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Off Target: The Rising Costs, Massive Waste and Missed Opportunities in The EDU Marketing Space
Up to $10 per piece! Thatā€™s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or lessā€¦...
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FAFSA Launched Early
Institutions of higher education and students seeking federal financial aid can finally breathe a sigh of relief. After last yearā€™s widely panned FAFSA debacle, this yearā€™s FAFSA has finally launched. And, according to the agency, it has launched ā€œearly.ā€ The 2025ā€“26 FAFSA was released on November 21, 2024, 10 days earlier than the original goal...
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