Category

Contact centers
Online College… Not Just For “Adult” Learners Anymore
If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of Americans who are already in the workforce… Adult learners. And, of course, targeting this demographic has been widely successful for many online institutions (especially those we partner with) as adult learners are...
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An Astonishing Number of Adults Are “Likely” to Enroll in College Within the Next Five Years!
You want the good news or the bad news? Let’s start with the bad news, so when you hear the good news, the bad news becomes easier to swallow. Here we go. The bad news. Two out of every three people, 62%. That’s roughly the percentage of American adults who do NOT have at least...
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Analyze Your Marketing Data Constantly… Because It May Reveal Micro Trends
Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...
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What Does the Education Department Layoffs Mean for Higher Ed?
For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. It’s been Elon Musk’s goal to reduce waste by as much as $1 trillion. Now, while some DOGE cuts are probably warranted, others may not be. Time will tell. But regardless...
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The 12 Major Differences Between Call Centers & US-Based, EDU-Focused Lead Gen Contact Centers
Can I speak with your supervisor? This may be one of the most often asked questions a call center representative will hear. But this question may hardly ever be asked of an Edu-focused, US-based contact center agent… And Here’s Why Call CentersUS-Based Edu Lead Gen Contact CentersPrimarily contact leads by telephone onlyContact qualified leads by...
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Off Target: The Rising Costs, Massive Waste and Missed Opportunities in The EDU Marketing Space
Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or less…...
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Competition for Trade School Students is Growing As Traditional Colleges Begin Offering Career Training
Have a look at these numbers…[1] 158%: The cost of traditional, public college has risen over 150% in just the last 20 years. 65%: Only 64.6% of students graduated college within six years. 50%: Half of a traditional college student’s study-time is in general education, not their “career” major or focus. 33%: One in three companies have dropped degree...
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The Data Doesn’t Lie… Blue Collar Jobs Are “Cool Again”
The “toolbelt generation” is upon us. Get this… A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into blue collar work, according to a recent Harris Poll. Further, the poll showed that a majority of all Americans (72%) say they’ve noticed that young adults are highly interested in pursuing careers...
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Yes, Fewer People Are Going to College… Here’s The Real Reason Why
The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone, it’s been estimated that roughly one college either shuts down or merges with another, every week… And hundreds more are flashing financial warning signs.[1][2][3] Fact: Over the past 13 years, undergrad enrollments...
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Why Aren’t Your EDU Leads Converting?
You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment department…...
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