Today’s prospective college students are very practical. They understand the costs associated with earning a college degree, they’re looking for an education that can lead almost immediately to a good paying job… and they’re willing to pay for it. And this may be one of the main factors of why one degree program in particular...Read More

Yes, college enrollment, especially for recently graduated high school students, has been trending down. But even with the demographic cliff upon us, there is an increasing interest in at least five degree types that now have prospective students, especially recent high school grads, really considering enrolling in college. What’s better, if you offer these programs...Read More

If you’ve been marketing your online college programs, chances are you’re heavily invested in a key demographic. A demographic that includes millions of Americans who are already in the workforce… Adult learners. And, of course, targeting this demographic has been widely successful for many online institutions (especially those we partner with) as adult learners are...Read More

You want the good news or the bad news? Let’s start with the bad news, so when you hear the good news, the bad news becomes easier to swallow. Here we go. The bad news. Two out of every three people, 62%. That’s roughly the percentage of American adults who do NOT have at least...Read More

Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible. Why? Because hidden, short-term trends may be revealed. Trends you may only be able...Read More

For the past two or so months now, DOGE (or the department of government efficiency) has been trimming some fat from the federal government. It’s been Elon Musk’s goal to reduce waste by as much as $1 trillion. Now, while some DOGE cuts are probably warranted, others may not be. Time will tell. But regardless...Read More

Can I speak with your supervisor? This may be one of the most often asked questions a call center representative will hear. But this question may hardly ever be asked of an Edu-focused, US-based contact center agent… And Here’s Why Call CentersUS-Based Edu Lead Gen Contact CentersPrimarily contact leads by telephone onlyContact qualified leads by...Read More

Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or less…...Read More

Have a look at these numbers…[1] 158%: The cost of traditional, public college has risen over 150% in just the last 20 years. 65%: Only 64.6% of students graduated college within six years. 50%: Half of a traditional college student’s study-time is in general education, not their “career” major or focus. 33%: One in three companies have dropped degree...Read More

The “toolbelt generation” is upon us. Get this… A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into blue collar work, according to a recent Harris Poll. Further, the poll showed that a majority of all Americans (72%) say they’ve noticed that young adults are highly interested in pursuing careers...Read More