Up to $10 per piece! That’s how much a direct mail package, written, designed, printed, posted, using targeted mailing lists to prospective students (or their parents/guardians), can cost these days. Yes, that figure is wildly expensive, but for most institutions, the cost associated with direct mail are probably closer to $1 per piece or less…...Read More

Have a look at these numbers…[1] 158%: The cost of traditional, public college has risen over 150% in just the last 20 years. 65%: Only 64.6% of students graduated college within six years. 50%: Half of a traditional college student’s study-time is in general education, not their “career” major or focus. 33%: One in three companies have dropped degree...Read More

The “toolbelt generation” is upon us. Get this… A whopping half of all Gen-Z, and over 40% of Millennials plan on moving into blue collar work, according to a recent Harris Poll. Further, the poll showed that a majority of all Americans (72%) say they’ve noticed that young adults are highly interested in pursuing careers...Read More

The numbers are nothing short of startling. Over the past decade, over 500 private, nonprofit colleges have shuttered their doors. This year alone, it’s been estimated that roughly one college either shuts down or merges with another, every week… And hundreds more are flashing financial warning signs.[1][2][3] Fact: Over the past 13 years, undergrad enrollments...Read More

You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment department…...Read More

Data from the Bureau of Labor Statistics (BLS) show that roughly 61% of high school graduates matriculated directly into college last fall, down from 2019’s pre-pandemic level of 66.2%.[1] However, while the fall has traditionally been the primary initial intake semester for new freshmen, (and we may be seeing an overall enrollment trend-change) there is...Read More

New student enrollments are the lifeblood of any institution of higher education. Because without continuously filling the pipeline with prospects, enrollments are likely to decline… which could lead to catastrophe. In fact, catastrophes are already happening. This year alone, it’s estimated that one college or university is closing down, every week.[1] Now, there are a...Read More

The college and university system in the United States, including many primarily online institutions, has been having a tough go for over a decade now. Overall new student enrollment has been trending down, roughly 30% of traditional freshmen drop out before year-2, tuition costs have skyrocketed over 1,300% since the late 1970’s… And now the...Read More

Want to Hire a Contact Center to Generate EDU Leads? - Better Use This Check-List Before You Do -Read More

Most businesses that utilize contact centers do so for two basic reasons: customer service or customer acquisition. For those businesses using a contact center for customer service, an offshore or near-shore call center, while not optimal, may be sufficient.Read More