– Plus 1 Bonus “Must Use” Tip –
More students mean more revenue. And chances are, you could use more students, and more revenue. So, if you’re looking to fill more seats or to create a waiting list, the following 7 marketing tips could help you achieve those goals…
And one bonus tip could really make a difference!
Tip #7 – Paid ads. You absolutely must be sure all your PPC ads, including Google ads, Bing, Meta, etc., are written to a highly specific audience, with highly specific copy and highly specific keywords.
Tip #6 – Be specific with retargeting. With your retargeting, be sure your ads or content are segmented and tailored to the exact course, major or trade the prospective student was initially interested in.
Tip #5 – Value-add. All of your “free” content must offer value to the viewer or reader. By offering free, valuable information, prospective students will gain trust in your institution; and trust converts!
Tip #4 – Content. Everyone knows that content is king, so you must create engaging, fun, and relevant content for your prospects to consume. Content they want to consume, and share!
Tip #3 – Talk. If you don’t have a podcast yet, start one. Podcasts give you a fantastic opportunity to not only highlight your schools’ programs, but they offer a great opportunity for former student testimony.
Tip #2 –SEO for voice. Be sure you optimize all your content for voice search. Right now, 55% of smartphone users use voice search rather than typing into a search engine.[1] Don’t be left out, optimize asap.
Tip #1 – Analysis. Dig into your data. Your data can not only tell you a whole lot about your campaign successes and failures, but with a deep dive, can give you insights into your prospects that aren’t easily seen with the naked eye.
Bonus “Must Use” Tip – Partner with Conversion Media Group!
CMG is a national leader in higher education enrollment initiatives. Through the use of our digital marketing efforts, and our US-based owned and operated contact centers, we’re able to drive highly qualified Edu leads directly into your enrollment department.
www.ConversionMediaGroup.com
[1] The Role of Voice Search Optimization in Modern SEO Strategies (tutorialspoint.com)
Discover the CMG difference at: ConversionMediaGroup.com
