Ask any business and they’ll tell you the only thing more important than lead generation is lead conversion. And it’s clear why: Conversions mean new revenue, and new revenue means new sources of profit.
But no matter what vertical you operate in, if your conversions, and the revenue generated from them, are not outpacing the cost of your lead generation efforts, you could be in trouble.
Now, if your business happens to fall into this disastrous category, you may be wondering why your leads aren’t converting, why you’re not generating more revenue than you’re spending, and how you can turn it all around.
Well today, Conversion Media Group has some answers for you! CMG is a leading expert on high-intent lead-generation and profitable lead conversions. Simply put, we’re here to help your business grow its revenue as fast and efficiently as possible.
So, why aren’t your leads converting?
There are six common reasons why your leads probably aren’t converting. And by addressing these base causes as soon as possible, you’re giving yourself the best chance to right the ship.
But even better than simply righting the ship, there’s one way to assure the best possible results, results that could really boost your revenue. We’ll get to this in a moment.
First, the six common reasons why your leads aren’t converting:
6: They’re not ready to convert: According to Adobe, “Approximately 96% of visitors that come to your website are not ready to buy, but they may be willing to provide contact information in exchange for valuable content. That said, you have no more than eight seconds to persuade your website visitors to stick around.”[1]
That’s why we, Conversion Media Group, get you leads that want to talk to a human being; by sifting through the window shoppers in our call centers. We only send our customers those leads that have indicated they are ready to buy. Highly qualified leads that are in the decision moment.
Which leads us into the next two reasons you’re not converting leads.
#5: Your website doesn’t offer the user a good experience. If your site is not mobile optimized, is confusing, non-interactive and has no clear call to actions, your visitors won’t buy anything, click on anything, or give you their contact information. Like Adobe said, you’ve got about 8 seconds to grab their attention.
#4: Your content is either not engaging, or you don’t have enough of it. Bill Gates once famously said, “Content is king… Content is where I expect much of the real money will be made on the Internet.” And he was right! Great content, written by professional writers, and published on at least a weekly basis is a must. Never skimp or cut corners on your content.
#3: You’re not properly nurturing:When a prospect gives you a reason to contact them, like filling a form, offering you their email address or phone number, you should have a nurture plan in place. This includes immediately acknowledging them, sending them welcome emails, onboarding text messages, etc. You should also have a funnel and calendar set up for continued, regular communications.
#2: Your copy or sales pitch is ineffective:Maybe you have tons of leads, they’re surfing your site and consuming your content. But they won’t ever convert if your sales copy, or sales pitches are ineffective. If you’re physically talking to leads on the phone, be sure to audit as many of your sales calls as possible. You may find your script copy simply isn’t working, or your sales team isn’t positioning your solutions correctly with the lead.
#1: Your leads are not qualified: Do you know the exact demographics of your website visitors? Do they match to what you’re offering? If you’re not converting your visitors at a strong clip, your inbound efforts may be targeting the wrong people. Meaning your marketing spend is generating unqualified leads. You must match all of your materials to the audience you’re targeting and avoid the shotgun approach at all costs… because this approach will only cost you.
By immediately addressing these six common reasons why your leads aren’t converting, and fine tuning who it is that you’re actually marketing to, you’re practically guaranteed to see your conversion rates rise.
But, as we mentioned earlier, there is one way to assure the best possible results. And that’s by partnering with Conversion Media Group.
We are experts at curating, nurturing, and delivering high intent, highly qualified leads directly to your sales department.
Better, we can send you live, real-time leads we have on the phone. Leads who want to hear about you and are often ready to act the moment we transfer them to your sales department.
Hot, highly qualified, ready to act leads are what we do!
If you’re interested in learning more about how Conversion Media Group can curate, nurture and drive qualified leads and live transfers directly to your sales department, call one of our conversion specialists today at: (+1) 800 419 3201.