The ultimate goal of educators is to give students the knowledge base they need to land a good paying job. And in today’s jobs market, that knowledge base is changing. You see, it wasn’t that long ago that employers, nearly every good employer, demanded their job candidates have a four-year college degree to even be considered for a position.
But, because of the rise of skills-based employment, fewer and fewer employers now require that. In fact, according to CNBC, one in three employers no longer list educational requirements for their salaried job postings…[1]
And, in the last five or so years, the percentage of all US job postings (salaried or otherwise) that have college degree requirement have fallen to just 17.8%.
Jimmy Etheredge, the CEO of Accenture North America told CNBC, “A person’s educational credentials are not the only indicators of success, so we advanced our approach to hiring to focus on skills, experiences and potential.”[2]
Of course, as Mr. Etheredge notes, employers still very much want an educated workforce, they just want their workers to be more specified, or targeted, in their education and skillset.
For people who are looking for a job, this is now widely known. And it’s one of the primary reasons we’ve seen such a big jump in demand for micro credentials, or micro degrees.
Google Trends data indicate that searches for “microcredential” have absolutely skyrocketed in the last few years – increasing by 3,526% between 2019 and 2023 alone.[3]
Now, like we at Conversion Media Group always suggest… where there’s demand, there’s opportunity.
And because of this demand, your school should be jumping at the opportunity.
How? By offering more micro credentials and micro degrees and attracting new students into these programs.
You see, there’s a massive demographic of potential students who want to earn micro credentials to either land a new job or to get a promotion in the job they’re already at.
Now, while this growing demand for micro credentials is fantastic news the higher-education industry (especially primarily online institutions), it must be noted that while the demand is there, and growing…
Schools must still work to attract students who want to earn them.
Unfortunately, attracting new students is not as simple as listing your micro degree offerings on your website.
You have to go directly to the demographic, not hope they come to you.
That’s where we, Conversion Media Group, come into the picture.
We specialize in connecting adult learners, those interested in obtaining a micro degree or micro credentials, directly with institutions that offer them. Institutions like yours.
Rather than hoping an adult learner visits our website, we’re out in there actively marketing to them…
To get them on the phone…
So once they’re interested in your programs…
We transfer the call directly to your enrollment reps, live!
You see, a large portion of our prospective student base is highly interested in earning micro degrees but want to hear directly from your institution before enrolling. They want the details directly from the horse’s mouth.
We have prospective students; you have micro credential programs.
Let’s get together and make it happen for them.
And remember, these are adult learners we’re talking about. People who work, may have a family and obligations… but want to further their careers with credentials.
Or, as we call them: the perfect online student prospect.
If you’re interested in learning more about how Conversion Media Group can help increase enrollments at your online school, call one of our education specialists today at: (+1) 800 419 3201.
Or you can contact us HERE, and an enrollment expert will get back with you shortly.
[1] 1 in 3 companies are ditching college degree requirements for salaried jobs
[2] Companies eliminate college degree requirement to draw needed workers
[3] Secure Digital Badges In Education – Use Cases And Benefits