Online learning has become wildly popular. However, just because far more students are comfortable going to college fully online, doesn’t mean they don’t have serious considerations before enrolling.
According to Data Accumulated by Statista,
The Top 10 Considerations Are[1]…
- Affordability: 46% of prospects cited the cost of classes when it comes to choosing an online program.
- Reputation: 39% of prospects say that when choosing a school, the reputation of the school matters.
- Speed: 31% of prospects say they’ll choose a school that offers a faster pathway to a degree over a “slower” school.
- Blended: 28% of prospects say they’ll consider a school that offers at least some “blended learning.”
- Proximity: Oddly enough, even students considering a fully online experience (21%) say proximity to home matters.
- Acceptance Rate: 21% of prospective online students say “favorable admissions requirements” matter to them. They want to be assured of acceptance.
- Instruction: One in five prospective students cite “quality of the faculty” as a strong consideration before enrolling.
- Values: 17% of prospective students will consider an online college if the school’s values and culture match theirs.
- Interaction:16% of prospective students say “positive interactions with school staff” can make a big difference in enrollment choices.
- Name recognition: Only 16% of prospects say “familiarity with the school” matters to them when it comes to decision time.
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[1] E-learning and digital education in the United States – statistics & facts | Statista