Analyzing your annual and quarterly data can reveal a lot of information. You already know this. But, while examining a full year’s data is always a great idea, you should also dive-deep into your most recent data, as often as possible.
Why? Because hidden, short-term trends may be revealed. Trends you may only be able to take advantage of, in the micro moment.
Here are 5 ways Proper Analysis of Your Most Recent Data Can Help
Drive Higher Quality Leads and ROI
1 – Create Greater Prospect Engagement: By examining your data on a regular basis, you can create messaging to new prospective students that’s both highly relevant and fresh to the moment; It’ll never look dated, or out of touch.
2 – Increased Leads and Conversions: Using a “most recent data” driven approach to marketing your school will likely increase both new student leads and conversions into actual students. Further, you may be able to spot trends early, giving your school a chance to take advantage of them.
3 – Boost Brand Awareness: Your most recent data tells you exactly who your ideal prospects are, even if you “think” they may be someone else. Analyzing recent data tells you which way the wind is blowing, allowing you to quickly adjust your brand messaging to the new “ideal.”
4 – Lower Lead Gen and Conversion Costs: The more you dig into your most recent data, the more you’ll learn about what prospective student desires are, in the moment. By modeling your most recent data, and targeting leads that closely mirror this recent data, your lead-gen and conversion costs could fall dramatically.
5 –Development of New Courses and Programs: By digging deep into your most recent data, not only can you build an archetype for new leads, but you can see exactly which types of classes and courses you should be offering next, and which ones are no longer in vogue.
No matter what kind of higher education institution you operate, a proper analysis of your most recent data is essential for future success.
Conversion Media Group performs extensive, data-driven investigations for our clients to help them meet or exceed enrollment goals.