It’s 2023 and every business now knows that digital marketing can be a primary growth driver. When done correctly, digital marketing can generate new leads, new customers, and new revenues, cost effectively. It’s no wonder why a recent survey from The CMO showed that most businesses have upped their digital marketing budgets by 16% this year.[1]
But unless you have a full-time staff of marketing pros working tirelessly to learn new tech, techniques and media channels, your business may very well be falling behind….
And a 16% increase in digital marketing budgets may bear no fruit.
However, if you incorporate the following 8 digital marketing tips/trends into your plan, regardless of the size of your marketing team or marketing budget, your business has a chance to not only catch up… but to stay ahead of the competition!
You see, the expert marketers at Conversion Media Group help brands generate new prospects and optimize monetization, even from areas of the business that have not traditionally performed very well. Today, we offer you 8 quick tips to help you better understand marketing trends, and how you can position your business to better take advantage of them, this year.
So, let’s get started, shall we?
#8 – Google Ads. Your Google ads, or ads on any pay-per-click (PPC) platform for that matter, should be highly specific. Clicks are not as cheap as they used to be, and the “shotgun” approach to PPC advertising simply won’t work.
Without properly writing and targeting long-tail keywords, you could be wasting a lot of money on clicks that come from low intent consumers.
#7 – Retargeting should be highly targeted. Your ads and content that you plan to retarget should be tailored and segmented by the precise product or content viewed by individual prospects. If you’re marketing higher education, be sure your remarketing is specific to the degree program your prospects have viewed.
#6 – Value is the name of the game. All of your content should offer free, usable information your visitors can actually act on, without having to purchase anything. Value builds trust, trust builds loyalty… and trust converts.
#5 – Content is king. Create engaging content, post it and distribute it at least once a week, two or three times a week if you have a large enough content team. Your content must offer value.
#4 – Prepare for voice search. All of your content should be optimized for voice search. 55% of smartphone users (which is pretty much everyone at this point) use voice search. Be sure your web developer knows how to optimize here.[2]
#3 – Podcasts. Yes, use podcasts. To create great video and audio content, content that is value driven, offer a podcast that is specific to your vertical. It doesn’t matter what business you’re in, there is a large group (you’ll have to market to them) of people (22% of all internet users) who listen to podcasts.[3]
#2 – Know your numbers. It goes without saying, data is the most important part of mastering digital marketing. The more you know about your customers, and potential customers, the easier and more cost effective it is for you to target growth.
#1 – Partner with Conversion Media Group. We dig deep into data to find hidden honey-holes and untapped revenue for our clients. No matter what business or vertical, CMG works hand-in-hand with our clients to deliver ROI; even for clients who have large marketing teams.
Now, these 8 marketing tips can be incorporated by almost any business, even those without large marketing teams. By getting ahead of the curve, you’re giving your business a better chance at securing market share, increasing your customer base and growing revenue.
For more expert advice, or to talk with a marketing professional, feel free to contact us at [email protected]
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[1] Closing the Gap Between Digital Marketing Spending and Performance (hbr.org)
[2] The Role of Voice Search Optimization in Modern SEO Strategies (tutorialspoint.com)
[3] Number of Podcast Listeners (2023) (explodingtopics.com)