You may have the world’s greatest, most detailed EDU sales funnel. You have, what looks like on the surface, a lead gen system or partner that gives you hundreds, maybe thousands of qualified student leads whenever you need them. You have a talented, hand-selected group of marketers, lead fosterers and nurturers in your enrollment department… and even better group of top closers ready to seal the deal. Your team is simply amazing.
On top of that, because you’ve done your homework, you know with laser-like precision what to expect when it comes to EDU lead conversion rates, new student enrollments per interaction and overall ROI. The tech is in place, the team is in place, the math is in place…
But.
Despite all of the human and physical capital you’ve put into building your team and your funnel, those leads aren’t converting at a rate that makes any sense. The ROI simply isn’t there.
Afterall, with the amount of money you’re spending, and that team of top-notch closers in place, you should be breaking enrollment records and beating your traditional ROI metrics…
Not simply struggling to keep up.
If this sounds familiar, and your EDU leads aren’t converting as expected, you probably already know where the issue is. No, it’s not the lack of interest among prospective students. And it’s not the programs that your school offers or doesn’t offer…
It’s the leads.
You see, studies have shown that less than a third of all leads you’ve either generated yourself or hired someone else to generate for you, are actually interested in what it is that you’re selling…
Meaning over 70% of those “leads” want nothing to do with you.[1]
Yet, you’re paying for 100% of those leads, whether they’re actually qualified or not. It’s an unfortunate reality, right?
Wrong.
To better ensure you’re not wasting a ton of money, you should be absolutely certain that the leads you’re either generating or purchasing are legit …
You should be absolutely certain that the leads you’re either generating or purchasing have a strong interest in your school or its programs. Not a mild interest, a strong interest.
And the leads you’re generating or purchasing, you absolutely must be certain they’re not old, dead leads. Leads who’ve already enrolled at another institution.
So, how can you better assure the leads that come into your enrollment department are truly qualified, and aren’t 70% garbage?
Well, simply partner with Conversion Media Group. We are a national leader in higher education enrollment initiatives. We know marketing, we know lead generation and we know higher education.
You see, when you partner with us, we take care of all the lead gen, the personal relationship-building with prospects, and the nurturing and the warming up needed to fully qualify leads. And once the leads we generate are fully and truly qualified, and show legitimate interest in your school, we can hand them off to your enrollment department team, live.
Yes, live while we still have them on the phone.
It’s called a live transfer, and your closers will love them!
Because of the vast number of leads we generate, and the vast number of prospective student calls we make and take, we can generate live transfer leads for your institution at perhaps almost any volume you need.
Simply put, we help put students in your seats. Virtual seats or otherwise.
Now, we don’t expect you’ll partner with us for 100% of your leads (at least not yet), but It’s probably a good idea to give us a test run.
It’s in our best interest that the leads we generate for you convert. It’s in our best interest that your ROI beats expectations. And it’s in our best interest that your enrollment goals are either met or exceeded…
Because when this happens, we think you’ll want Conversion Media Group to become your primary and potentially sole EDU lead partner.
So, if you’re interested in learning more about live transfers, our lead gen strategies and our enrollment initiatives, simply contact us today by calling 1-800-419-3201 or email us at [email protected].
Or you can drop us a message HERE and an expert in EDU lead generation will get back with you ASAP.
[1] Is Your Lead Really Sales Qualified? Here’s How To Tell (adobe.com)