Only about 7% of US colleges are considered “primarily online” institutions. Yet, 42% of college students over the age of 30 are pursuing a fully online education. This means there is huge opportunity for primarily online colleges to grow; if they offer the programs that students are really looking for.
Historical data from the National Center for Education Statistics show that just seven majors were responsible for over 60% of the college student body. To attract more students, these are the majors you should be offering:
Computer and Information Sciences with 4.8% of the student population enrolled
Psychology with 5.9% of the student population enrolled
Biological and Biomedical Sciences with 6.2% of the student population enrolled
Engineering with 6.3% of the student population enrolled
Social Sciences and History with 7.9% of the student body enrolled
Health/Healthcare with 12.6% of the student body enrolled
Business with 19% of the student body enrolled
Why offer these programs fully online?
With the popularity of an online college education growing amongst adult learners, offering these favored college majors, and marketing them to adult learners, means you’re matching supply and demand. Or, more simply put, it’s what the 30+ year old demographic wants, and by offering these majors you’re giving it to them!
See how Conversion Media Group can help boost enrollments for your fully online programs at:
ConversionMediaGroup.com
1 Online Learning Statistics: The Ultimate List in 2024 | Devlin Peck
2 Bachelor’s degrees conferred by postsecondary institutions, by field of study: Selected years, 1970-71 through 2019-20