In 2010, 70% of high school seniors went on to enroll in college. By 2014, that number dropped to 66%…
And now, only about 62% of them enroll.[1]
The numbers are grim, for sure. But it gets worse. See, besides the smaller percentage of high schoolers matriculating into college, the size of the high school student body itself is shrinking as well.
It’s called the demographic cliff, and chances are you’re well aware of it, so we won’t go over the details here. But, when we combine these two factors, traditional brick and mortar higher ed is in trouble. Big trouble.
But…
Even though this key demo for traditional higher ed is shrinking, there’s another demographic that online colleges should be targeting…
Because it’s huge!
Today, Conversion Media Group, a national leader in higher education enrollment initiative for online colleges will share exactly who your school should be targeting for enrollment…
And we’ll show you the best way to do it!
So, who exactly is this demographic, and is it actually big?
Let’s start with the size of the demo…
And yes, it’s big.
In fact, the demo is so big that according to Statista, it’s double the entire US high school population. Double![2]
Who is this demographic, and what’s the actual number?
Well, these are adult learners who have “some college” but have not graduated, or more generally known as SCNCs.
And there’s 36.8 million of them![3]
That’s 36.8 million people who’ve had a taste of college, but never finished…
36.8 million people that work, take care of their families, and have obligations that might not allow them to “go back” to campus to finish their degrees. Yet, in many cases, they would finish that degree if the opportunity was right.
And that opportunity is where your online courses come in. You see, since online college generally is far more flexible for adult learners than brick-and-mortar school, this demo is almost tailor made for you.
Why?
Because this demo, which is twice the size of America’s entire high school student body…NEEDS flexibility.
They can’t just quit work and head off to live on campus. Again, they’re the perfect demo for online colleges.
So, if your institution is a fully or primarily online institution, this is the demographic you should be targeting.
Of course, targeting these 36.8 million people is easier said than done. This may be, perhaps, the reason this demo is rarely talked about. Afterall, if it were so simple to target them, the SCNC demo would probably be much smaller.
However, …
There are solutions to reaching them. There are solutions to getting them enrolled in your school.
And those solutions come down to strategic partnerships with enrollment initiative experts.
Partnerships with organizations that are continually in direct contact with this demo…
Or, more simply, a partnership with Conversion Media Group.
Higher education enrollment initiatives are what we do.
So, how does CMG reach this demo? How are we in continual contact with them?
Well, after a short phone call with us, you’ll see exactly how.
Give us a quick ring at 1-800-419-3201 or contact us HERE and we’ll walk you through our process.
[1] Three charts on US education levels by race and ethnicity
[2] High school enrollment in the U.S. 2031 | Statista
[3] 36.8 Million Adults Have Attended College Without Earning A Degree