Student demands are changing. Now, more than ever, today’s students, whether they be new high school grads or adult learners, want something different from higher education. Drastically different. And with four-year college enrollments on a decade long decline, it’s time for institutions to listen.
You see, when it comes to a traditional four-year, in-person program, many of these “modern” students often cite cost issues and convenience as a factor as to whether to enroll or not.[1] And, like we said earlier, fewer of them are enrolling.
However, the latest Changing Landscape of Online Education (CHLOE) report from Eduventures and Quality Matters, as sited in Higher Ed Dive, has shown a steady growth in enrollment across many institutions’ fully online programs.[2]
Yes, growth!
The latest CHLOE data is making things clear. Students want to learn online, and they want a flexible, cost-effective way to do it. So, if your institution already offers fully online programs, you may already be seeing an uptick in enrollments.
But even if you’re seeing an enrollment “uptick”, Conversion Media Group will, in a moment, show you perhaps one of the best ways to go from an “uptick” to a “boost” in online program enrollment.
Now, Ron Legon, executive director of Quality Matters told Higher Ed Dive, “For many institutions struggling with enrollment and revenue levels, success in building online capacity may spell the difference between viability and crisis in the next decade.”
Since fully online programs have far fewer physical limitations for both institutions (classroom size) and students (location), many institutions have begun the shift to online. In fact, in an effort to take advantage of the changing student demands, 39% of colleges report their “reexamining” their strategies when it comes to filling the demand for online learning.[3]
While this sounds like great news for institutions who already offer fully online programs, it’s actually a double-edged sword. You see, as more colleges adopt fully online degree programs, the competition for students will grow…
And, so may the difficulty in enrolling them.
Simply put, there are a limited number of students and an increasing number of online institutions. So, to compete, you’ll need to up your enrollment game.
This is where Conversion Media Group really shines.
See, CMG is among America’s leading higher education enrollment initiative experts. And when you partner with us, we deliver.
In fact, we can deliver new potential students directly to your enrollment representatives…
While we have them on the phone…
Straight from our US based contact centers.
They’re called live transfer leads. They’re individuals we have on the phone, live, who are ready to speak directly with you, and want to learn more about your fully online programs.
And we speak to thousands of these high-intent learners, every week.
We separate those that want to hear from your school at a later time from those that want to talk to your enrollment team immediately. When they want to hear from you immediately, we transfer the call to you.
You see, our job is to find prospective students for you. And find them we do. We have the ability to deliver perhaps thousands of hot, live transfer leads every month straight into the phones at your enrollment department.
But…
We are known industrywide for having overdelivered at times with too many calls. Don’t worry though, if we are pacing hot, we can always scale back (or you can scale up).
So, if you’re looking to stay ahead of the competition and increase online enrollment at your institution, you should partner with Conversion Media Group.
See exactly what Conversion Media Group can do for you by calling us today at 1-800-419-3201 or email us at [email protected].
[1] Fewer kids are going to college because they say it costs too much (cnbc.com)
[2] Two-thirds of colleges are adding online programs, survey finds | Higher Ed Dive
[3] Two-thirds of colleges are adding online programs, survey finds | Higher Ed Dive