Like any business, higher education is fueled by new leads turning into new customers, or in your case, new students. Of course, if you don’t continuously fill your “pipeline” with new leads, your new student enrollments are highly likely to decline… which, as you know, could lead to catastrophe.
In fact, catastrophes are already happening.
Last year it was estimated that the industry (college) was on pace for one institution to close down or merge every other week.[1]
But it gets worse.
According to data from the Federal Reserve Bank of Philadelphia, as many as 80 additional colleges and universities are expected to be completely closed down by 2029.[2]
Now, there are a number of factors that point out why college closures are happening, and more are expected…
But generally speaking, the main issue many failing institutions of higher education are facing is simple: A lack of new, incoming students.
As we said earlier, institutions of higher learning offer a product. And if that product is not properly marketed to new consumers, the product can, and likely will fail.
You see, every product, including yours, has to be marketed.
Even if the product is currently successful, it MUST be continually marketed. Why do you think you keep seeing Coca Cola commercials?
However, you shouldn’t just market your school blindly for the sake of marketing…
And the shotgun approach to advertising educational programs doesn’t work. It hasn’t really worked that well in years.
So, instead of shot-gunning it, or “branding” your school, you should consider marketing your school and its programs more wisely…
And perhaps more cost effectively, by cutting out the noise and going directly to highly qualified prospects. Yes, directly to them…
Not advertising on the TV shows they watch. Not branding on the social media they follow. But go directly to them. The actual prospects, via contact centers.
Now, before we show you why hiring an EDU focused contact center may be the single best way to directly reach new prospective students, you should know this:
A vast majority of businesses, around 92%, work with external marketing agencies. And this is regardless of which vertical the business operates in, and regardless of whether they have an internal marketing team.[3]
And there’s a good reason why almost every business does it: professional marketing agencies are, well, professionals.
This is where we, Conversion Media Group, come in. We are among the nation’s top higher education enrollment initiative marketing agencies. We’re pros at it, and we own and operate contact centers.
And yes, we can work directly with your internal marketing team, or your enrollment department to help generate new, high intent EDU leads. Leads that can convert into new students.
Now, you may be familiar with call centers and their operations. They’re great for things like customer service.
But that’s now what we’re talking about today. We’re talking about something completely different: contact centers.
You see, EDU focused contact centers, especially US-based ones, like those owned and operated by CMG aren’t simply a big room filled with agents waiting for their phones to ring… so they can answer some questions.
No, that’s what customer service call centers do.
EDU-focused marketing agencies with contact centers, on the other hand…
Generate highly qualified prospects through various digital marketing and personal contact efforts.
Efforts, designed and deployed by our team of expert EDU marketers.
Now, because of our digital efforts, we can generate a massive number of calls from, and to, prospective students every day of the work week.
These are real people, with real, genuine interest in furthering their education. And we speak directly with them, on the telephone.
Simply put, EDU contact centers like those owned and operated by Conversion Media Group specialize in pairing future students with an education, and nothing else.
We are the prospect “pipeline” fillers.
Now, once a prospect is deemed to be a high intent “buyer” of your EDU “product,” the live phone call with that prospect can be transferred directly into the hands of one of your enrollment department representatives.
This means CMG can do the digital marketing legwork to find the leads…
Screen the leads for intent during our telephone “interviews” with them…
Then hand them off to you, when they’re truly ready for what you have to offer.
So…
If you’d like to learn more about how we generate high quality EDU leads, how we can transfer them to your enrollment department as live transfer leads, and how we can help boost your enrollments, simply call us at 1-800-419-3201.
Or you can contact us HERE.
We’ll be more than happy to coordinate with your internal marketing team, or your enrollment department…
And feel free to ask us anything!
[1] Colleges are now closing at a pace of one a week. What happens to the students? – The Hechinger Report
[2] Higher education in crisis: 80 colleges could close by 2029 – Fast Company
[3] In-House Agencies No Longer A Trend—They’re Here To Stay: ANA Report | About the ANA | ANA