If you operate a trade school or career-based college, you’ve likely been seeing a great uptick in enrollments over the past few years. The industry has been, well, on fire.
Now, there are a great number of reasons why enrollment have been on a strong uptick, but perhaps the simplest explanation of the new data we’re about to show you is this…
High school students and adult learners alike are looking to get into the workforce, with marketable skills, as soon as possible. And they’re looking to do this without having to take on massive student loan debts often associated with traditional four-year degrees.
But further to that, because of a shortage of workers and growing demand for skilled tradespeople, salaries for many trades have been on the rise, and almost everyone, including high school students and adult learners, are aware of this.[1]
Get this, salaries have risen so fast, in fact, that Forbes recently did a full article titled “The Booming Jobs Market for Skilled Tradespersons,” saying, the boom is “fueled by massive infrastructure investments, a shift toward green energy, and a critical shortage of qualified workers.
“With over a million unfilled trade jobs and salaries on the rise, skilled tradespersons are not just in demand. They’re the backbone of America’s future.”[2]
Of course, on the other side of the boom in trades jobs is the trade school boom. Afterall, someone must educate this workforce, right?
And like we said earlier, if you’re operating a trade school or career-based college, you should already be experiencing strong enrollment growth. However, if you’re not reaching or exceeding your enrollment goals, we’ll show you how to better accomplish this in just a minute.
But first…
The new data.
Over the past few years, the kind of enrollment growth at trade schools we’ve been seeing is just amazing. You see, between 2019 and 2024, enrollment in trade schools grew at a compound annual growth rate (CAGR) of about 3.2%.
For some perspective, if your school had 100 enrollees in 2019, at CAGR of 3.2% means you should have had about 121 last year. Which is very good growth.
But now, recent data from Validated Insights is projecting that CAGR, which is already very good, to more than double from 3.2% to 6.5% through 2030.[3]
“Enrollment growth in trade schools and programs was stagnant for several years but it’s clearly on the upswing now, a trajectory we expect to continue….
“All the trade school indices are pointed upwards; search traffic, estimates from high school counselors, and overall sentiment all point to stable and strong growth in trade schools for the next several years,” said Brady Colby, Head of Market Research at Validated Insights.
For some perspective on this 6.5% CAGR: If you have 100 trade school students today, you should have roughly 146 by 2030. It simply means that far more high school students and adult learners should be set to enroll at your school.
Of course, some trade schools will outperform enrollment-wise as compared to others. And this is why right now is the time to get your trade school marketing partnerships in place. You don’t want to be one of the laggards. You want to be one of the outperformers.
Enter your partnership with Conversion Media Group. We are among the nation’s leaders in trade school and career college enrollment initiatives.
You see, enrollment initiatives are our expertise. It’s all we do.
Every week we speak, physically on the phone, with hundreds, sometimes thousands of prospective students who are highly interested in not only furthering their education in the trades but doing it in a manner that won’t leave them with massive student debt.
Simply put, they want an education that can lead directly to a good paying job. So, if you’re operating a trade or career-based school, that means they’re interested in you!
Our job as your partner is to get the new student leads we procure, the ones we have on the phone, directly into the hands of your enrollment department… while they’re still on the phone.
And we only transfer them over to you once they show genuine interest in enrolling with you.
How do we do this?
Give us a call today at +1 800 419 3201 and we’ll explain exactly how.
Or you can contact us HERE and one of our enrollment experts will get back with you ASAP.
[1] The Booming Job Market For Skilled Tradespersons
[3] Validated Insights Report Released: Trade School Enrollments to Continue Strong Growth