Pam began her career in email marketing at an auto insurance lead generation company, where she built a strong foundation in internet marketing and developed a data-driven approach to decision-making. She then moved into an affiliate marketing role at a VPN software company, where she sharpened her communication skills and gained a deep understanding of affiliate strategy and execution. Her next role marked a turning point in her career—joining Brightfire, a company focused on generating higher education leads. Working closely with the founders, Pam led initiatives to optimize revenue by improving conversion rates across registration flows, increasing call center productivity, and managing data partnerships to drive qualified traffic. This experience solidified her ability to identify opportunities, prioritize high-impact initiatives, and creatively deliver solutions that drive measurable growth. Today, Pam serves as Vice President of Digital Career Properties at Conversion Media Group, where she oversees strategy and performance across a portfolio of career-focused digital brands. Her work centers on growing user engagement, expanding acquisition channels, and aligning digital properties with the evolving needs of today’s job seekers. Pam is passionate about building scalable systems, leading high-performing teams, and delivering meaningful outcomes for both users and partners.