Jim Delligatti was doing what everyone else was doing… and he was getting the pants beat off him as a result.
You see, back in 1967, Delligatti, a Pittsburgh-based McDonald’s franchise owner had to stick to the corporate script. Make small hamburgers, sell small hamburgers.
But he was losing customers to a sandwich shop down the street. And losing them fast.
You see, that sandwich shop was offering enormous meals to the hungry iron workers in the area…
While Delligatti was “stuck” offering those tiny hamburgers to a crowd that demanded much more.
Seeing the writing on the wall, and suffering from diminishing sales, Delligatti had no choice but to buck the wishes of corporate – a corporation which had very tight controls over the menu offerings, as every item had to be uniform across every location in America…
And he had to buck those wishes/demands by creating something the population of the area actually wanted. A giant sandwich…
The Big Mac.
Soon enough, his giant burger was a top seller, his franchise became a success and corporate had no choice but to add the Big Mac to the menu, nationwide.
Today, about 900 million Big Macs are sold every year.
So, what does the Big Mac have to do with online degree offerings, you ask?
Simple, think about your customers (prospective students), give them something they want, and you’ll succeed.
Which brings us to popular degree offerings. More specifically, the most popular online majors you should be offering to attract new enrollees to your school…
Or the current “Big Mac” programs that are serving customers a “meal” they really want.
They are…
- Bachelor of Science in Nursing (BSN)
- Bachelor’s in Business Administration (BBA)
- Bachelor’s in Computer Engineering
- Bachelor’s in Early Childhood Education
- Bachelor’s in Psychology
- Bachelor’s in Computer Science
- Master of Science in Nursing (MSN)
These are the current “Big Mac” degrees. But what about the next, upcoming “Big Mac” degrees?
Well,
Some fast growing and in-demand fields/online degrees are Ai and Machine Learning, Masters in Management (MiM), Quantum Engineering… and MBAs.[1][2][3]
If you want to cater to the next round of degree seekers, with the next round of “Big Mac” degrees, your school should consider offering these online programs (along with the seven that are currently most popular)…
Because by serving popular online degrees, you have a great chance to attract new students.
Like we said earlier, think about your customers (prospective students), give them something they want, and you’ll succeed.
And it’s giving customers what they want where Conversion Media Group greatly succeeds, often exceeding customer expectations.
You see, many of our customers are online colleges. And we serve them with new, highly intent EDU leads.
That’s our product.
We create excitement and genuine interest in your school and its programs directly with the prospects we speak with. See, through a combination of online marketing and our contact center expertise, we filter out high intent leads from tire kickers…
Then transfer the high intent leads to your enrollment department while we have them on the telephone. We transfer the calls to you, live.
They’re called a live transfer leads, and CMG is an expert at curating, nurturing and handing them off… to you!
Want to know how we do it?
Simply give us a call at +1 800 419 3201 and we’ll explain it all… including an estimate of how may live transfer leads we can hand off to your enrollment department on a weekly or monthly basis.
You see, CMG is not only the Big Mac of EDU lead generation, but since we continuously talk with real people about their real educational needs, we’re also capable of creating the “next” Big Mac too.
[1] https://www.washingtonpost.com/business/2025/08/11/ai-degree-education/
[2] Graduates turn to masters in management in tough jobs market
[3] [2508.15055] Industry Perspectives on Projected Quantum Workforce Needs